An analysis of the efficiency of indigenous chicken marketing channels in Makueni County, Kenya

Simple item page
dc.contributor.advisor
dc.contributor.authorKabuage, L.
dc.contributor.authorAyieko, D.M.O.
dc.contributor.authorBett, E.K.
dc.date.accessioned2014-09-05T08:55:33Z
dc.date.available2014-09-05T08:55:33Z
dc.date.issued201-04
dc.description.abstractThe indigenous chicken (IC) (Gallus domesticus ) production is an important agricultural activity in many households in Kenya. Despite its importance, little research has been carried to enhance its productivity. Focus now is on IC because it presents an ideal poverty-food insecurity exit strategy especially for smallholders. It has been recently noted that market linkages is key in enhancing agricultural productivity and sustainability. However, there is little information on the marketing efficiency of IC in Makueni. Therefore the objective of this study was to analyse the marketing efficiency of the IC market and make policy recommendations to support IC value chain. A total of 66 IC traders and 130 producers were selected using purposive random sampling in Makueni and Nairobi counties. A pretested questionnaire was administered and data analysed using the shepherd index and multiple regression. A total of 8 marketing channels were identified, with a marketing efficiency index of between 5.29 and 1.81. Marketing cost, number of intermediaries, marketing margin, profit and price of IC had a significant effect on the marketing efficiency. Therefore it was recommended that contract models should be adopted for collective marketing and an improved marketing efficiency.en_US
dc.identifier.citationJournal of Agricultural Economics and Development Vol. 3(2), pp. 026-034, April 2014en_US
dc.identifier.issn2327-3151
dc.identifier.urihttp://www.academia.edu/6974610/An_analysis_of_the_efficiency_of_indigenous_chicken_marketing_channels_in_Makueni_County_Kenya
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/11172
dc.language.isoenen_US
dc.subjectIndigenous chickenen_US
dc.subjectproductivityen_US
dc.subjectefficiencyen_US
dc.subjectvalue chainen_US
dc.subjectshepherd indexen_US
dc.titleAn analysis of the efficiency of indigenous chicken marketing channels in Makueni County, Kenyaen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
An analysis of the efficiency of indigenous chicken.pdf
Size:
164.93 KB
Format:
Adobe Portable Document Format
Description:
full article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
RP-Department of Agricultural Resource Management