Intelligent Conversational Agent for Enhancement of Online Communication in Universities: An Overview of Kenyatta University

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dc.contributor.authorKuria, Isaac
dc.contributor.authorNjoroge, Harrison
dc.date.accessioned2023-05-22T12:00:12Z
dc.date.available2023-05-22T12:00:12Z
dc.date.issued2021
dc.descriptionArticleen_US
dc.description.abstractUniversity websites and online portals are the primary means through which potential students and other stakeholders find important information about an institution. University websites are essential to these organizations’ marketing and communication efforts. In this paper, focus has been put on the need to complement these websites with the use of an AI Chatbot (UniBot) in order to serve more efficiently. This study aims at performing an extensive literature survey on intelligent conversational agents and the feasibility of applying them in enhancing online communication in universities. The study utilizes an iterative – incremental methodology to aid in design and development of UniBot, using AIML (Artificial Intelligent Markup Language) Pattern matching algorithm on the Pandorabot (AIAAS) platform, to generate high quality training data, with which, the agents Natural Language Understanding (NLU) model is trained. The study also provides for training and testing the agent using data which is acquired from Online Communication, University Website department at Kenyatta University.en_US
dc.identifier.citationKuria, I., & Njoroge, H. (2021). Intelligent Conversational Agent for Enhancement of Online Communication in Universities: An Overview of Kenyatta University. Open Journal for Information Technology, 4(2), 1.en_US
dc.identifier.urihttps://doi.org/10.32591/coas.ojit.0402.05085k
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/25381
dc.language.isoenen_US
dc.publisherCOASen_US
dc.subjectartificial intelligent markup languageen_US
dc.subjectAI Chatboten_US
dc.subjectnatural language understandingen_US
dc.titleIntelligent Conversational Agent for Enhancement of Online Communication in Universities: An Overview of Kenyatta Universityen_US
dc.typeArticleen_US
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