Stakeholder Engagement and Management as a Determinant of Health Intervention Outcomes: The Varied Messages Communicated During HIV and AIDS Interventions in Kisii County, Kenya
Loading...
Date
2020
Authors
Nyakundi, Augustus Onchari
Maroko, Geoffrey Mokua
Mokua, Gladys Nyamoita
Onyambu, Meshack Ondora
Journal Title
Journal ISSN
Volume Title
Publisher
International journal of communication research
Abstract
Introduction. The management of stakeholder
relationships, a key feature and function of communication,
determines the outcomes of health interventions. This study
sought to establish how stakeholder involvement and
stakeholder relationship management were influencing the
outcomes of the interventions against HIV and AIDS in Kisii
County, Kenya. Materials and methods. Data was collected
from 89 respondents drawn from 14 high volume hospitals
in the county. These hospitals were purposively selected.
The respondents comprised of health care staff,
representatives of bodies involved in HIV and AIDS
interventions in the county. These were selected purposively.
Female sex workers and men who have sex with men were
selected using convenience sampling technique. Data was
collected from these respondents using interviews and focus
group discussions. Additional data was collected from
county and national strategic plans and policy documents
selected purposively. Results and discussion. The key
findings were that effective strategies of targeting, engaging
and managing relationships with PLHIV and FSWs were
employed. However, the strategies were effectively
implemented in very few hospitals. There were no clear and
consistent strategies and messages targeting and engaging
the general population, men, young people, and victims of
GBV in HIV and AIDS activities. Furthermore, the
effectiveness of all the strategies employed in stakeholder
relationship management was being undermined by lack of
consultation with and involvement of health care workers
by donor agencies and the relevant county government
authorities in making critical decisions. Conclusions:
Without proper stakeholder mapping, engagement and
relationship management, the HIV and AIDS interventions
may not be useful in achieving sustainable behaviour chang
Description
Research Article
Keywords
Stakeholders, Involvement, Consultation, Relationship management, Behaviour change
Citation
Nyakundi, A. O., Maroko, G. M., Mokua, G. N., & Onyambu, M. O. (2020). STAKEHOLDER ENGAGEMENT AND MANAGEMENT AS A DETERMINANT OF HEALTH INTERVENTION OUTCOMES: THE VARIED MESSAGES COMMUNICATED DURING HIV AND AIDS INTERVENTIONS IN KISII COUNTY, KENYA. International Journal of Communication Research, 10(4).