Product Quality Influencing Production Reshoring Decision among Manufacturing Multinational Corporations in Kenya

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dc.contributor.authorGatundu, James
dc.contributor.authorOloko, Margaret
dc.contributor.authorLetting, Nicholas
dc.contributor.authorKahiri, James
dc.date.accessioned2023-07-11T12:02:36Z
dc.date.available2023-07-11T12:02:36Z
dc.date.issued2018
dc.descriptionarticleen_US
dc.description.abstractThis study sought to identify the strategic drivers influencing reshoring decision among manufacturing multinational corporations in Kenya and was guided by the following research objectives; finding out extent to which production cost, product quality, operational flexibility, reduced time to market and hidden cost influenced production reshoring decision. It also considered the moderating effect of market condition on reshoring decision. The study adopted cross sectional design and census method targeting 96 manufacturing multinational corporations drawn from membership of Kenya Association of Manufacturers with a response rate of 88.9%. Descriptive analysis, factor analysis, multicollinearity test, ANOVA test and logistic regression test were carried out for each variable. Statistical Package for Social Sciences Version 24 was used as the tool for data analysis. The study found out that product quality have positive influence on production reshoring decision. The combined effect of all independent variables and the moderating variable reflected a positive effect of 78.9% on the dependent variable. The study model was also found to be the optimal model for the study. The major recommendations from the study was to improve capacity to service unique customer orders. Finally, the government should strengthen intellectual property laws and enhance their enforcement to reduce incidences of counterfeit products. This would improve overall Kenyan manufacturing entities competitiveness and reduced unfair competition from counterfeit products.en_US
dc.identifier.citationGatundu, J., Oloko, M., Letting, N., & Kahiri, J. PRODUCT QUALITY INFLUENCING PRODUCTION RESHORING DECISION AMONG MANUFACTURING MULTINATIONAL CORPORATIONS IN KENYA.en_US
dc.identifier.issn2348-7585
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/26157
dc.language.isoenen_US
dc.titleProduct Quality Influencing Production Reshoring Decision among Manufacturing Multinational Corporations in Kenyaen_US
dc.typeArticleen_US
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