Driving Revenue Growth: The Role of Strategic Human Resource Practices in 3-5 Star Hotels in Selected Regions of Ghana

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dc.contributor.authorAdanse, John
dc.contributor.authorMaranga, Vincent
dc.contributor.authorKhayiya, Rosemarie
dc.date.accessioned2024-01-15T07:33:32Z
dc.date.available2024-01-15T07:33:32Z
dc.date.issued2024-01
dc.descriptionarticleen_US
dc.description.abstractThis study explores the impact of strategic human resource practices on revenue maximization in Ghana's 3-5-star hotels across eight regions. Employing a descriptive survey method, data was gathered from 60 hotels, focusing on human resource practices and revenue strategies. Results reveal a robust correlation (R =88.3%) between strategic human resource practices and revenue maximization. Regression analysis indicates a significant impact of "human resource" (β = 0.282, p <0.001) on "revenue maximization." Factor analyses identify key practices, including pricing strategies, operational efficiency, and guest satisfaction, crucial for revenue optimization in Ghana's hospitality industry. Policy implications underscore the importance of training initiatives, competitive hiring incentives, and technology integration in workforce development for enhanced revenue outcomes. These findings provide essential guidance for policymakers, industry stakeholders, and hotel management, emphasizing the alignment of human resource strategies with revenue objectives in the dynamic Ghanaian hospitality landscape.en_US
dc.identifier.citationAdanse J., Maranga V., and Khayiya R. (2024) Driving Revenue Growth: The Role of Strategic Human Resource Practices in 3-5 Star Hotels in Selected Regions of Ghana, European Journal of Hospitality and Tourism Research, Vol.12, No.1, pp.,24-41en_US
dc.identifier.issn2054-6432
dc.identifier.otherdoi: https://doi.org/10.37745/ejhtr.2013/vol12n1123
dc.identifier.urihttps://ir-library.ku.ac.ke/handle/123456789/27265
dc.language.isoenen_US
dc.publisherEuropean Centre for Research Training and Developmenten_US
dc.subjecthuman resource practicesen_US
dc.subjecttraining developmenten_US
dc.subjectemployee compensationen_US
dc.subjecthotel industryen_US
dc.subjectprofit maximisationen_US
dc.titleDriving Revenue Growth: The Role of Strategic Human Resource Practices in 3-5 Star Hotels in Selected Regions of Ghanaen_US
dc.typeArticleen_US
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