Determinants of Choice of Mobile Money Transfer Service Providers in Nairobi County, Kenya

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dc.contributor.authorMbugua, John
dc.contributor.authorGachanja, Paul Mwangi
dc.contributor.authorMuli, James Mulinge
dc.contributor.authorMuthoga, Samuel Karagu
dc.date.accessioned2022-10-17T08:37:43Z
dc.date.available2022-10-17T08:37:43Z
dc.date.issued2018
dc.descriptionA Research Article in the International Journal of Development and Sustainabilityen_US
dc.description.abstractIn the developing world telecommunication sector has developed widely. Such development includes Mobile Money Transfer Service (MMTS), transfer of money using Information and Communications Technology (ICT) framework and Mobile Network Operators (MNO). Policy makers and cell phone organizations have all touted the capability of cell phones to eradicate poverty. Mobile innovation has kept on reforming banking and payment frameworks in Kenya, with arrangement of utilizations that empowers assorted mobile money transfer services (MMTS). In Kenya there are several mobile money transfer service provider. Various studies done reveals that users choose different mobile money transfer service provider. The objective of this study was to determine the factors that determine the choice of mobile money transfer service provider. The study adopted Multinomial Logit regression. The marginal effects results revealed that variables; ease of access, cost of transaction and convenience were significant in all the three models estimated representing the three service providers with one dominant service provider being the reference category. However, variables age, number of mobile phones and gender were not significant all along in determining the choice of MMTS service provider across the different service providers. Based on key findings, this study recommends increase in the number of money agents outlets by each service provider with smaller market shares to ease access, aggressive advertising to raise awareness of the existence of specific providers and to take high consideration before making any transaction costs reviews as households were found to be highly responsive to transaction costs.en_US
dc.identifier.citationMbugua, J., Gachanja, P.M., Muli, J.M. and Muthoga, S.K. (2018), “Determinants of choice of mobile money transfer service providers in Nairobi County, Kenya”, International Journal of Development and Sustainability, Vol. 7 No. 11, pp. 2743-2757.en_US
dc.identifier.issn: 2186-8662
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/24335
dc.language.isoenen_US
dc.publisherInternational Journal of Development and Sustainabilityen_US
dc.subject: Mobile Money Transfer Service Provideren_US
dc.subjectMobile Network Operatorsen_US
dc.subjectCell Phonesen_US
dc.subjectMpesaen_US
dc.subjectEquitelen_US
dc.subjectOrange Moneyen_US
dc.subjectMobi-Cashen_US
dc.subjectYu Cashen_US
dc.subjectInformationen_US
dc.subjectCommunications Technologyen_US
dc.titleDeterminants of Choice of Mobile Money Transfer Service Providers in Nairobi County, Kenyaen_US
dc.typeArticleen_US
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