Playing with Words: Analyzing Political Agenda and Discourse in Kenya, Uganda, and Tanzania During Electioneering and Referendum
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Date
2023
Authors
Masiolo, James
Journal Title
Journal ISSN
Volume Title
Publisher
Oscar Publishing Services
Abstract
This research delves into the manipulation of words, terms, and idioms in the context of political agenda and discourse
during electioneering and referendum campaigns in Kenya, Uganda, and Tanzania. The study investigates how
politicians strategically use language to advance their political goals and shape public opinion. Through qualitative
analysis of speeches, media interviews, and campaign materials, this research sheds light on the tactics employed to
influence voters and gain support. The findings reveal the significance of linguistic strategies in framing political
narratives, promoting specific ideologies, and constructing public perceptions. By understanding the intricacies of
language manipulation in the political domain, this study aims to foster critical discourse awareness and inform the
public about the complexities of political communication in East Africa.
Description
Article
Keywords
Language manipulation, political agenda, political discourse, electioneering, referendum, Kenya, Uganda, Tanzania, public perception, linguistic strategies, political communication, critical discourse awareness, East Africa
Citation
James Masiolo. (2023). PLAYING WITH WORDS: ANALYZING POLITICAL AGENDA AND DISCOURSE IN KENYA, UGANDA, AND TANZANIA DURING ELECTIONEERING AND REFERENDUM. International Journal Of Literature And Languages, 3(08), 09–13. https://doi.org/10.37547/ijll/Volume03Issue08-03