Influence of Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit among Fashion Designers in Koforindua, Ghana
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Date
2018
Authors
Bakker-Edoh, Dymphna
Mburugu, Keren G.
Oigo, Bosibori
Journal Title
Journal ISSN
Volume Title
Publisher
IPRJB
Abstract
Purpose: To assess the influence of pattern drafting and free-hand cutting technique on apparel fit
among fashion designers in Koforindua, Ghana.
Methodology: The study employed a cross-sectional descriptive survey was considered adequate
for this study as it has the advantage of soliciting respondent’s views on the nature of the situation
as it existed at the time of a study (Creswell, 2012; Mugenda, 2008). The design is an efficient
way of collecting information of a large group of people within a short time using questionnaires.
The survey design was deemed appropriate for this study as it has the advantage of seeking the
views of informal dressmakers and tailors on the use of pattern drafting and free-hand cutting in
apparel construction. It allowed for the use of both quantitative and qualitative techniques in the
study. This paved way for better understanding of a phenomenon under study. The use of these
methods offered the opportunity to have in-depth information and also the weakness in one method
is compensated for by the strength in another method (Creswell, 2012).
Results: Pattern drafting was scored higher than free-hand cutting. Concerning how measurements
were being taken, it was realized that there was great disparity between the two groups in the way
measurements were taken and recorded. The group using pattern drafting scored good (75%), the
group using the free-hand cutting had a low score of 34%. In other words, they showed low skills
in taking measurement in all the apparel they sewed. The implication is that measurement taking
was a great problem that needed to be addressed as far the use of free-hand cutting method is
concerned. Proper taking and recording of measurement for future references was not part of their
style. Standing position of clients during measurement taking was not given the needed concern.
Unique Contribution to theory, practice and policy: The study recommended more vocational
training on pattern drafting to increase the accuracy in dress crafting. Additionally, the study
advocated for IDTA to enact policy to incorporate pattern drafting and other methods of apparel
construction into the training curriculum of apprentices to develop interest in the use of these
methods right from the onset.
Description
A Research Article in the International Journal of Strategic Marketing Practice
Keywords
Pattern Drafting, Free-hand cutting, Apparel fit
Citation
Bakker-Edoh, D., Mburugu, K. G., & Oigo, B. (2018). INFLUENCE OF PATTERN DRAFTING AND FREE-HAND CUTTING TECHNIQUE ON APPAREL FIT AMONG FASHION DESIGNERS IN KOFORINDUA, GHANA. International Journal of Strategic Marketing Practice, 1(1), 1-7.