Disparities in the manufacturing industry: innovation or linguistic manipulation?

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dc.contributor.authorMbatha, Mathooko
dc.date.accessioned2016-04-20T12:18:06Z
dc.date.available2016-04-20T12:18:06Z
dc.date.issued2003-09
dc.descriptionFourth international conference proceeedings of the association of third world studies, inc. Kenya chapter.en_US
dc.description.abstractFor many centuries, developing countries have relied on imports of consumer goods from developed nations. This paper surveys some of the ways in which these countries have adopted in order to bridge the gap in the manufacturing sector. Most developing countries in a bid to manufacture products for the domestic markets have resulted to imitations, changing 'original' product names, copying packaging materials, colours, structures among others. This paper investigates one specific aspect, namely that of product names. It examines how manufacturers in developing countries have employed linguistic manipulation of product names in order to provide products similar to 'original' ones. The data for this study was collected in Kenya. The researcher visited supermarkets, shops, 'kiosks', shopping outlets, malls and manufacturing concerns mostly in Nairobi. The data covered diverse commodities such as the pharmaceuticals, domestic and farm products, among others. The study argues that in a bid to provide products that are seemingly local, developing countries have resulted in cheap imitations that do not build economies but instead destroy them through erosion of consumer confidence. This is because Consumers prefer original products from multinational companies because they are assured of quality and value. They despise locally produced commodities. The argument is that imitated products, although cheap, are not worthy the money spent. The result has been retardation in the growth of the manufacturing sectors of most developing countries. The paper concludes that in order for developing countries to forge ahead, there is need to produce quality goods.en_US
dc.description.sponsorshipCultural Council of the Embassy of the Islamic Republic of Iran, Kenyatta University, Jomo Kenyatta Foundation,Textbook Centre, Inter-University Council for East Africa and HACO Industries.en_US
dc.identifier.citationDisparities in Social Sciences, Politics and Gender, Vol. 1en_US
dc.identifier.isbn9966996918
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/14610
dc.language.isoenen_US
dc.titleDisparities in the manufacturing industry: innovation or linguistic manipulation?en_US
dc.title.alternativeDisparities in developing countries types, challenges and the way forward.en_US
dc.typePresentationen_US
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