Ora-media and the Promotion of African Indigenous Vegetables in Kisii, Siaya and Nyando Districts of Nyanza Province, Lake Victoria Region, Kenya

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dc.contributor.authorMwai, W.
dc.date.accessioned2013-12-18T12:12:59Z
dc.date.available2013-12-18T12:12:59Z
dc.date.issued2012-12
dc.description.abstractThe main purpose of this study was to collect data on how traditional modes of communication, preserve disseminate and conserve information on African Indigenous Vegetables (AIVs). Data were collected through Focus Group Discussion and a pre-tested questionnaire. This research on AIVs indicates that they are highly valuable. However, this has not been disseminated to rural farmers and consumers. This research findings revealed among other things that Ora- Media can be utilized to disseminate scientific themes on AIVs. Hence, public enlightenment campaign should be conducted for the inhabitants of the study area. Also, qualitative awareness on the important of the African Indigenous Vegetables should be encouraged while government on their part should grant loan to interested farmers and encourage them to cultivate these vegetables in commercial quantity.en_US
dc.identifier.citationJournal of Communication and Culture, Volume 3, Number 3, December, 2012en_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/8142
dc.language.isoenen_US
dc.publisherJournal of Communication and Cultureen_US
dc.subjectOra-mediaen_US
dc.subjectcommunication,en_US
dc.subjectAIVsen_US
dc.subjectPromotionen_US
dc.titleOra-media and the Promotion of African Indigenous Vegetables in Kisii, Siaya and Nyando Districts of Nyanza Province, Lake Victoria Region, Kenyaen_US
dc.typeArticleen_US
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