Analysing the training needs of personnel working in the media and how they can be met: a case study of Kenya Institute of Mass Communication {K.I.M.C.}

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Date
2012-04-05
Authors
Mugwe, S. W.
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Abstract
Training is a process characterized by the acquisition of specific skills or knowledge in order to perform specific tasks. The objective of training is improved overall organisational performance. The purpose of study. The purpose of study therefore is to highlight the specific factors affecting training, especially on personnel, and give recommendation to these factors on how they can be overcome to improve an effective training in training institutions. Under favourable circumstances, training has the importance dual function of utilization and motivation. By improving employees' ability to perform the tasks required by the company, training allows better use to be made of human resources. By giving employees a feeling of mastery over their work and recognition by management their job satisfaction is increased. When circumstances are unfavourable, these results may not be obtained, or example when the trainees sees no purpose in the training, when it is regarded as punishment or a sign of displeasure or when the training seems irrelevant in the trainee's needs. Like any other business process, training can be very wasteful if it is not carefully planned and supervised. Without a logical systematic approach some training may be given which is not necessary, and vice versa, or the extent of the training may be too small or too great. When the training is complete, validation will show whether it has been successful in achieving its aims and devaluation will attempt to measure its cost-benefit effect. The study was conducted at Kenya Institute of Mass Communication and other middle institutions in Nairobi. There were two parts of the questionnaires; questionnaire (A) was filled by the employees and questionnaire (B) by the students. Literature review centered around the training literature, looking at the gaps in the work already done and giving theoretical foundations for the problem.
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Department of Business Administration, 55p. The HF 5549.5.T7 M8 1999
Keywords
Training needs --KIMC, Kenya,media--Personel management
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