Assessment of Strategies Used for Marketing Library Services: Case Study of KMTC and KNLS in Kakamega County, Kenya
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Date
2022
Authors
Shichehi, Amugamwa
Namande, Ben
Journal Title
Journal ISSN
Volume Title
Publisher
sas publishers
Abstract
Academic libraries support teaching, learning and research functions of their institutions. Such libraries are found in
universities and middle-level colleges including Kenya Medical Training Colleges (KMTC). Public libraries like
Kenya National Library Services (KNLS) also support such functions in addition to their core functions like
Preservation and conservation of national imprint, enhancement of reading and information seeking habits of the
public. This study aimed at comparing strategies used for marketing library services in KMTC and KNLS for
information utilization. A descriptive survey research study design was conducted at KMTC and KNLS in Kakamega
County.Study participants were recruited using stratified sampling technique. 563 out of a population of 1738 from
KMTC and KNLS was sampled using Krecie and Morgan’s sample size determination. A pre-tested questionnaire and
interview were used for data collection. Comparison of the marketing strategies; Exhibitions and displays, User
Periodic Orientation, Suggestion Box, Library extension services, Through Friends and Tutors were significantly
different between KMTC and KNLS P <0.001. Majority of those who accepted that the strategies above were used
were from KNLS. However, majority of the participants disagreed about the use of library extension services. The
User Periodic Orientation (OR,2.00;95% CI, 1.34, 2.98; p< .001), Suggestion Box (OR, 0.35; 95% CI, 0.24, 0.51; p<
.001), Library extension services (OR, 3.05; 95% CI, 1.95, 4.78; p< .001), Through Friends (OR, 9.00; 95% CI, 10.04,
35.95; p< .001), Through tutors (OR, 7.00; 95% CI, 4.43, 12.25; p< .001) were associated with better marketing
strategy. Conclusively, librarians in both libraries were knowledgeable in marketing library services. However, the
study established that KMTC librarians needed to be proactive in marketing in order serve clients appropriately. The
study recommended that managers of the two libraries review their policies to make marketing a mandatory exercise
and train librarians in marketing for satisfactory service delivery
Description
Article
Keywords
public libraries, communication technologies, marketing strategies
Citation
Shichehi, A., & Namande, B. (2022). Assessment of Strategies Used for Marketing Library Services: Case Study of KMTC and KNLS in Kakamega County, Kenya. Sch J Arts Humanit Soc Sci, 10, 477-482.