Mobile Money Services and Financial Performance of Small and Medium Enterprises in Garissa County, Kenya

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Date
2023
Authors
Khorow, Ahmed Muhumed
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Technology is one of the biggest problems that confronts small and medium-sized businesses (SMEs) globally is according to numerous studies. Technology is universally acknowledged to be vital for enhancing effectiveness, precision, expanding reach, and lowering costs. Nevertheless, numerous SMEs lack the funding to make investments inappropriate back-end technologies or are located in areas with limited access to vital infrastructure, like the Internet. Utilization of mobile phone technology for banking and remittance is one of the most recent innovations in the SMEs sector. This study looked on how mobile money services affect the financial health of SMEs in Garissa County, Kenya. The study's specific objectives were to ascertain the impact of mobile banking, mobile payments, and mobile financing on the financial performance of SMEs in Garissa County, Kenya. The study was based on the theories of agency, technology advancement, dynamic capability, and innovation. The study utilized a descriptive survey research design. All SMEs in Kenya's Garissa County were included in the target population. The respondents were a sample of 334 SME owners who spoke on behalf of the other SMEs in the county. The study used a straightforward random sampling method. questionnaires were employed to collect data. The data was analyzed through version 24 of the Statistical Package for Social Sciences (SPSS) software. Both descriptive and inferential analysis were done on the data in the study using statistics. Inferential statistics also incorporated the coefficient of determination and the analysis of variance, whilst descriptive statistics only comprised means, standard deviations, frequencies, and percentages. Multiple regression analysis was utilized in the study to show how the variables are related linearly. Tables and charts were utilized to display the data. The study findings suggests that majority of the respondents agreed that mobile money payment, mobile money financing and mobile money banking effected the financial performance of SMEs in Garissa County. The results also demonstrated that mobile money services and financial performance of SMEs in Garissa were positively and significantly correlated. The study came to a conclusion that mobile money payment, mobile money financing and mobile money banking had a significant impact of financial performance of SMEs in Garissa County, Kenya. The study recommended that that all SMEs should include mobile money services into their business processes to maintain their competitiveness and that that communication companies offer mobile money services with more enticing terms that might be designed exclusively for SMEs. The researcher suggested further studies to encompass a broader field of study than just one county and a study on the impact that mobile money services have on organizational performance of other big corporations.
Description
A Research Project Submitted to the School Business, Economics and Tourism in Partial Fulfillment for Requirements of the Award of Master in Business Administration (Finance Option) of Kenyatta University
Keywords
Mobile Money Services, Financial Performance, Small and Medium Enterprises, Garissa County, Kenya
Citation