An analysis of the factors influencing the performance of self-sponsored programmes in institutions of higher education in Kenya

Simple item page
dc.contributor.advisorKhayota, Maurice Otube
dc.contributor.advisorOmbuki, C.
dc.contributor.authorAtela, Solomon Okeyo
dc.date.accessioned2011-10-25T08:29:23Z
dc.date.available2011-10-25T08:29:23Z
dc.date.issued2011-10-25
dc.descriptionA thesis submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science (marketing) in the school of business, Kenyatta University, September 2005. LB2331.696 .K4A81
dc.description.abstractEducation is a social and interactive relationship. Academic governance, accessibility and quality have become key academic performance indicators and subsequently a means of comparison amongst institutions and respective programmes. As competition for higher education shifts from being the preserve of the public sector, these factors are bound to influence academic performance and evaluation globally and nationally, and therefore consumer perceptions of these services. Higher education in particular demands adequate resource and capacity development for effective service performance. In Kenya, consumers of higher education services particularly self-sponsored programmes, expect a holistic approach that meets not only their intellectual needs but also social and community needs. Through a descriptive survey of 250 staff and students of the University of Nairobi, this study examined and analyzed the factors that influence the performance of the self-sponsored progammes offered by the institution with a view to establishing consumer priorities. It established that consumers attach a greater value for a conducive academic environment especially facilities/equipment, interactive communication and being treated with respect and dignity (empathy) in the delivery of academic services. It is therefore imperative that the university facilitates a more consultative and performance-based approach in the management and delivery of quality and relevant courses in respective programs as a package to stem any negative perceptions of being unresponsive to market and consumer dynamics.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/1362
dc.language.isoenen_US
dc.titleAn analysis of the factors influencing the performance of self-sponsored programmes in institutions of higher education in Kenyaen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
An analysis of the factors influencing the performance of self-sponsored programmes in ...pdf
Size:
46.81 MB
Format:
Adobe Portable Document Format
Description:
Full text Thesis
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
MST-Department of Educational Psychology