Ethical practice and methodological considerations in researching body cathexis for fashion products

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dc.contributor.authorOtieno, R.
dc.contributor.authorApeagyei, P. R.
dc.contributor.authorTyler, D.
dc.date.accessioned2014-09-02T08:37:57Z
dc.date.available2014-09-02T08:37:57Z
dc.date.issued2007
dc.descriptionhttp://dx.doi.org/10.1108/13612020710763092en_US
dc.description.abstractPurpose The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating body size data through measurement for fashion products. Design/methodology/approach This study presents instrumental activities and strategies for conducting and implementing focus groups for investigating body cathexis and related body measurements for fashion products. Five homogenous groups of 30 females aged 19‐44 years, were employed. Purposive and proportionate sampling procedures involving both qualitative and quantitative methods were applied and analysed by triangulation. Aspects of the methodology of measurement are presented in this paper but analysis of measurement data is presented in a subsequent paper. Key ethical principles by the Economic and Social Research Council (ESRC), UK have been also evaluated in relation to the integrity of such a study. Findings The study found that deciding on procedures regarding collating data on psychological issues related to garment fit is an obscure process that is not clearly documented in literature. It raised significant issues relating to sensitivity to respondents' concerns when conducting an investigation into body cathexis for fashion products. A framework for ethical and methodological practice in researching body cathexis and ethical deliberation in generating body measurement data has therefore been presented. Originality/value This study presents guidelines for ethical practice and develops an ethical framework for research and professional practice.en_US
dc.identifier.citationJournal of Fashion Marketing and Management: An International Journal Volume 11 Issue 3 pp.332 - 348en_US
dc.identifier.issn1361-2026
dc.identifier.urihttp://www.emeraldinsight.com/doi/pdfplus/10.1108/13612020710763092
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/11104
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectEthicsen_US
dc.subjectResearch methodsen_US
dc.subjectFashionen_US
dc.subjectMeasurementen_US
dc.subjectFocus groupsen_US
dc.titleEthical practice and methodological considerations in researching body cathexis for fashion productsen_US
dc.typeArticleen_US
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