The Effect of Ethical Treatment towards Customers on Enterprise performa nce in Mumias Sugar Belt, Kenya
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Date
2013-02
Authors
Otuya, W. I.
Onyango, M.A.
Ofafa, G. A.
Ojera, P. B.
Wachana, R.S.
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Current Research
Abstract
This study attempts to examine the role of ethical treatment towards customers in enhancing enterprise performance. In this study respondents are the farmers contracted to Mumias sugar company which subcontracts cane transport services to private cane haulage companies. A total of 138 questionnaires were distributed and 100 were returned. To test the conceptual frame work, a structural equation modeling to analyze the data was done. In this regard, frequencies, correlations and binary logistic regression were used to establish the relationship between ethical treatment to customers (farmers) and enterprise performance. Findings revealed that ethical treatment indicators are predictors of enterprise performance among cane transport companies in Mumias sugar belt
Description
Keywords
Ethical treatment towards customers,, Enterprise performance, Mumias sugar belt
Citation
International Journal of Current Research Vol. 5 , Issue, 02 , pp. 377 - 381 , February , 2013