Strategies Adopted in Adventure Tourism Product Diversification in Sustainable Tourism Development in Elgeyo Marakwet County, Kenya

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dc.contributor.authorMorong’, Dorice Ronoh
dc.contributor.authorKariuki, Albert Chege
dc.contributor.authorBitok, Jane
dc.date.accessioned2023-07-17T08:25:48Z
dc.date.available2023-07-17T08:25:48Z
dc.date.issued2018
dc.descriptionArticleen_US
dc.description.abstractTourism as a sector of the economy is used by most countries in the advocacy of economic development. Most of the adventure tourists/visitors travel to rural areas to experience natural wonders of the world which are prominently features such as great waterfalls, volcanic phenomena, and geological phenomena like caves or spectacular views. This study investigated the strategies adopted in adventure tourism product diversification for sustainable tourism development in Elgeyo Marakwet County, Kenya. The study employed descriptive research design in which the target population included 2 County government officials, 1 national government representative, 1 Kerio Valley Development Authority (KVDA) official, 1,250 Athletes (High Altitude camp), 3 hotel managers, 4,876 tourists, 3 private investors and 24,450 community members. The sample size for each category was determined and distributed proportionately as follows: Community Members were 316, tourists 63 and athletes 16. Census approach was used for County Government Officials, National Government official (Tourism Regulatory Officer), KVDA (tourism officer), hotel managers and private investors since they were few in number. Therefore, the total sample size was 405 respondents. Purposive sampling strategy was utilized to choose the respondents for every one of the Community Members, tourists and athletes. Questionnaires and interview guides were used to collect the data. Data analysis was done using descriptive and inferential statistics techniques. Results revealed that adventure products influenced tourism diversification in Elgeyo Marakwet County. Some of the prominent adventure products included paragliding sports on the escarpments of Elgeyo Marakwet County, cycling, trekking, camping (Rimoi National reserve) caves (Kiplachoch cave in Kapyego Marakwet East Sub county), Torok falls situated at high cliff, Teren rapids with pot like shapes, Kipkabus dam, Chebloch George, Kipteber hills, hanging valley and birds migratory. It was recommended that there was need to focus on new adventure products should be encouraged in order to increase tourism diversity. Policies on adventure tourism should be formulated and implemented to increase the diversification of tourismen_US
dc.identifier.citationMorongâ, D. R., Kariuki, A. C., & Bitok, J. (2018). Strategies Adopted in Adventure Tourism Product Diversification in Sustainable Tourism Development in Elgeyo Marakwet County, Kenya. Journal of Hospitality and Tourism Management, 1(1), 94-112.en_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/26249
dc.language.isoenen_US
dc.publisherAcademia eduen_US
dc.subjectStrategies adopteden_US
dc.subjectAdventure productsen_US
dc.subjectTourism diversificationen_US
dc.subjectTourism developmenten_US
dc.subjectElgeyo Marakwet Countyen_US
dc.titleStrategies Adopted in Adventure Tourism Product Diversification in Sustainable Tourism Development in Elgeyo Marakwet County, Kenyaen_US
dc.typeArticleen_US
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