Modified Dupont Identity and Financial Performance of Listed Non-Financial Companies in Kenya

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Date
2019-04
Authors
Mutua, John Mutisya
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Kenyatta University
Abstract
Financial performance of listed non-financial companies at the Kenya’s securities market has been faced with several challenges. These challenges range from state of financial uncertainty to bankruptcy. This study investigated the effect of modified DuPont identity factors as key performance forces that explain financial performance as measured by return on equity of Non-financial firms companies in Kenya, a case of Nairobi securities exchange. Recent studies had indicated 74% of the firms in the Nairobi Securities Exchange either faced financial uncertainty or bankruptcy. The study used key modified DuPont identity factors related to firm’s performance including tax burden management, interest burden management, Operating efficiency, asset utilization efficiency and financial leverage. Investment level was used as a moderating variable in the study. A theoretical and empirical review of literature was done to establish the research gaps in the area. Shareholders, Hoffman’s tax planning, Modigliani and Miller, trade-off agency and Tobin Q theories supported the study. A causal research design was employed to conduct the research. Secondary unbalanced panel data from year 2011 through 2017 using data collection schedules was done. A census study of fourty six non-financial companies was done. The analysis of data was done using R-programme and panel regression models developed. Descriptive, inferential and relational statistics used were tested at five percent significant level. The Haussmann diagnostic test was used to determine choice of regression model. The random effect model was eventually chosen and the results indicated tax burden management, asset utilization efficiency were significant in influencing the return on equity of non-financial firms positively. Further the financial leverage and investment level as measured by Tobin q were significant in influencing the results of the firms negatively. The variable interest burden management and operating efficiency were insignificant in this study. Further researches could analyse sectoral impacts on financial performance of both nonfinancial firms and financial firms. The research has a great significance in suggesting key result drivers in corporate earning power management. Management of corporates will use the results of this study to consider and implement different and diverse corporate financial strategies to improve financial results of non-financial firms in the country and worldwide in general.
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A Research Project Submitted to the School of Business in Partial Fulfillment for the Requirements of Master of Business Administration (Finance Option) of Kenyatta University Kenyatta University, April, 2019
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