Strategic Capabilities and Organizational Performance of Selected Chartered Private Universities in Nairobi City County, Kenya
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Date
2023-10
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The Strategic Journal of Business & Change Management
Abstract
This study assessed the effect of strategic capabilities on the performance of private universities in Nairobi
City County, Kenya. The study research design was descriptive research design. The study targeted 6 private
universities that were fully licensed and operative in Nairobi city county, Kenya. The respondents consisted of
125 employees working under planning and development/finance, administration services, deans and
directors. Data was collected through the use of structured questionnaire. The findings showed that
managerial capabilities had a positive and significant effect on performance of private universities in Nairobi
City County, Kenya (β1=1.078, sig<0.05). The result showed that a unit change in technological capabilities
resulted to positive units changes in organization performance in private universities in Kenya (β2=0.732,
sig<0.05). The study concluded that technological capabilities had a positive and significant effect on
performance of private universities in Kenya. A unit change in marketing capabilities resulted to positive units
changes in performance of private universities in Kenya. The effect of marketing capabilities was the highest
on performance of private universities in Nairobi City County, Kenya compared to other indicators used in the
study (β3 =1.302, sig<0.05). The study concluded that marketing capabilities have a positive and significant
effect on performance of private universities in Kenya. The changes in research and development had no
significant effect on performance of public universities at 5% significance level (sig>0.05). The study
concluded that R&D activities had insignificant effect on organizational performance. Based on the findings,
The study recommended the senior management in the private universities to take a care role in ensuring
team work, coordination of activities and effective communication. In order to improve knowledge, it was
advised that private institutions concentrate more on technology advancement in the key areas of operation
such as administration, teaching, planning, R&D, marketing and examination administration. It was
suggested that private universities should adjust their brand position in the market to stand out from the
competition and stay abreast of customer demands and requirements in order to increase performance
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Citation
Avedi, H. K., & Anyieni, A. (2023). Strategic capabilities and organizational performance of selected chartered private universities in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 417 – 437. http://dx.doi.org/10.61426/sjbcm.v10i4.2763.