The Wildlife Tourism Market to Kenya (2002–2003)

Simple item page
dc.contributor.authorOdunga, P.O.
dc.contributor.authorMaingi, S.W.
dc.date.accessioned2016-06-27T08:42:30Z
dc.date.available2016-06-27T08:42:30Z
dc.date.issued2011
dc.descriptionResearch Articleen_US
dc.description.abstractAn understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to understanding trends in the market place. This study was undertaken to understand better the demographic preferences of wildlife tourists and to determine their preferences, expectations, and choices. Various personal and trip attributes of the visitors were considered. A linear structural relationship (LISREL) approach was applied in order to estimate the structural equation systems by using its maximum likelihood estimator. Using data from 1,566 tourists who had completed their holidays in Kenya, it was found that various forms of travel based on packaging do not significantly affect the preferences of tourists. However, tourists’ characteristics and their trip attributes have significant effects on these variables. Advanced age, higher socio-economic status, larger group size, and shorter length of stay are associated with higher preference for wildlife viewingen_US
dc.identifier.citationJournal of Travel & Tourism Marketing, 28:62–80, 2011; DOI: 10.1080/10548408.2011.535444en_US
dc.identifier.issn1054-8408
dc.identifier.issn1540-7306
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/14803
dc.language.isoenen_US
dc.publisherTaylor & Francisen_US
dc.subjectTravel packagesen_US
dc.subjectTourist characteristicsen_US
dc.subjectTrip attributesen_US
dc.subjectLISRELen_US
dc.subjectWildlife viewingen_US
dc.subjectKenyaen_US
dc.titleThe Wildlife Tourism Market to Kenya (2002–2003)en_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
The Wildlife Tourism Market to Kenya......pdf
Size:
602.92 KB
Format:
Adobe Portable Document Format
Description:
Full Text Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
RP-Department of Hospitality Management