Adding Value for Avocados Grown in Kenya through Geographical Indications: a Legal Perspective
| dc.contributor.author | Mwaura, Caroline | |
| dc.date.accessioned | 2022-06-15T08:18:57Z | |
| dc.date.available | 2022-06-15T08:18:57Z | |
| dc.date.issued | 2021 | |
| dc.description | A Research Article in the Journal of Intellectual Property Law & Practice | en_US |
| dc.description.abstract | Avocado production in Kenya serves both subsistence and commercial needs. Recent years have seen increased consumption of the fruit both in and outside Kenya. In fact, avocados are Kenya’s most exported fruits.1 Kenya is Africa’s top avocado exporter.2 It is the world’s third largest producer of avocados.3 Avocados are a well-known food item (they are added to meals such as githeri and feature in sandwiches and salads) that is also used in the cosmetic industry. The fruit’s high fat composition has been associated with health benefits. In 2020, high export figures for Kenya’s avocados have been reported4 , even as it has emerged that just ten per cent of the country’s avocado produce is exported.5 Although this study did not find information about the distribution of the remaining ninety per cent of the produce, local consumption and losses likely account for the remainder or part thereof. The relatively low export percentage is a source of concern for various reasons. Among them is the reduced earning potential for farmers. This is because, in addition to local sales, exporting the produce earns foreign exchange which— in turn—boosts revenue for farmers. It also expands the market available for produce, thus assisting in managing the risk that is inherent in relying solely on the domestic market. Smallholder farmers currently dominate avocado production in Kenya.6 This article will highlight the issues that this situation has generated. Among them is the investment capacity by farmers to enhance value in the crop. An important input in production for commercial purposes is the marketing of a product. In turn, marketing is primarily driven by a product’s identity and identifier(s), including a product’s name and reputation in an industry. It is on this basis that this article explores the possible role that geographical indications could have in enhancing revenue generation for avocado farmers in Kenya | en_US |
| dc.identifier.citation | Mwaura, C. (2021). Adding value for avocados grown in Kenya through geographical indications: A legal perspective. Journal of Intellectual Property Law & Practice. | en_US |
| dc.identifier.uri | http://ir-library.ku.ac.ke/handle/123456789/23822 | |
| dc.language.iso | en | en_US |
| dc.publisher | Oxford University | en_US |
| dc.title | Adding Value for Avocados Grown in Kenya through Geographical Indications: a Legal Perspective | en_US |
| dc.type | Article | en_US |