Cluster-Based Critical Success Factors, Government Moderation and Destination Competitiveness of Conference Facilities in Nairobi City County, Kenya

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dc.contributor.advisorSisinio Kiria Men_US
dc.contributor.advisorMary Mutungi M.en_US
dc.contributor.authorKyalo, Makau Victor
dc.date.accessioned2022-03-22T08:38:18Z
dc.date.available2022-03-22T08:38:18Z
dc.date.issued2021
dc.descriptionA Thesis Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Science in the School of Hospitality, Tourism and Leisure Studies of Kenyatta University, September, 2021en_US
dc.description.abstractThere has been progressive development of conference facilities that stimulate business to sectors such as transportation, entertainment, trade, accommodations, communications and also the Meeting, Incentives travels, Conferences and Exhibition (MICE) sector. The huge benefits ripped in the MICE facilities prompts the need for further research so as to comprehend, the effect of critical success factors of conference facilities and government interaction towards their destination success. Lack of innovative marketing, human resource management and lack of proper financing strategies for the conference facilities makes Kenya lose visitors to other destinations. This has made destinations encounter challenges in developing, strengthening and sustaining their competitive positions in a competitive global market. This problems were identified in Nairobi City County since it is a region that hosts the largest number of delegates and conference facilities. Therefore, the main aim of this study was to investigate the effect of critical success factors of conference facilities on destination competitiveness and government moderating role in the relationship in Nairobi City County, Kenya. The study was delimited to selected CSFs namely marketing, human resource management and financing on destination competitiveness of conference facilities in a cluster based approach. The study was underpinned by Resource Based View and Porter’s Diamond theories. This study utilized the pragmatist research philosophy using mixed methods approach. Descriptive and correlational designs were employed and the target population comprised of 53 conference facilities based in Nairobi City County out of which 47 facilities were selected to participate in the study. The marketing, human resource, finance and events manager, and the chief executive officers from the sampled 47 facilities were considered as study participants contributing to a total of 212. The study further sampled five conference facilities owners for the interviews. Multi-stage sampling technique was employed in two stages that included cluster and purposive sampling. Self-administered questionnaires and interview guides were pre-tested and used in data collection where a response rate of 81.1-100% was obtained. Data was entered into statistical packages for social sciences version 22.0 and analysed using two stages. Descriptive statistics employed the use of frequencies, percentages, mean and standard deviation while inferential statistics comprised of Pearson product moment, correlation and regression analysis. Data was presented in tables, graphs, charts and textual format. Study findings revealed that cluster-based marketing (β=0.722, p˂.001), cluster-based human resource management (β=0.767, p˂.001) and cluster-based financing (β=0.543, p˂.001) of conference facilities had a positive significant relationship with destination competitiveness in Nairobi City County, Kenya. The study further revealed that government (β = 0.213, p = 0.129) had no moderating effect on the relationship between critical success factors of conference facilities and destination competitiveness. The study concludes that cluster-based marketing, human resource management and financing had a statistically significant effect on destination competitiveness. The study also concluded that government had no statistically significant moderating effect between critical success factors and destination competitiveness of conference facilities. The study recommends that for government to attain a significant moderating effect towards conference facilities and destination competitiveness in Nairobi City County, it should direct adequate resources to support the sector. The study also recommends operationalization of a Visitors Convention Bureau to collaborate in management of conference facilities in the destination.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/23261
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectCluster-Baseden_US
dc.subjectCritical Success Factorsen_US
dc.subjectGovernment Moderationen_US
dc.subjectDestination Competitivenessen_US
dc.subject\\ Conference Facilitiesen_US
dc.subjectNairobi City Countyen_US
dc.subjectKenyaen_US
dc.titleCluster-Based Critical Success Factors, Government Moderation and Destination Competitiveness of Conference Facilities in Nairobi City County, Kenyaen_US
dc.typeThesisen_US
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