A Conceptual Analysis of Metaphors Engendering HIV and AIDS-Related Stigma and Discrimination in Kisii County, Kenya

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dc.contributor.authorMaroko, Geoffrey Mokua
dc.contributor.authorMokua, Gladys Nyamoita
dc.contributor.authorNyakundi, Augustus Onchari
dc.contributor.authorOnyambu, Meshack Ondora
dc.date.accessioned2022-01-10T12:07:55Z
dc.date.available2022-01-10T12:07:55Z
dc.date.issued2020
dc.descriptionResearch Articleen_US
dc.description.abstractMetaphors are mapped across two conceptual domains where A is B. Metaphorical expressionsare defined by dimensions including novelty, conventionality, abstractness and concreteness. The AbaGusii of Western Kenya is a highly conservative community of Bantu speakers of Western part of Kenya. They view HIV and Aids as taboo that cannot be the subject of discussion in public. Hence, People Living with HIV (hereafter PLHIV) are stigmatized and discriminated. The purpose of this paper is to analyse the metaphorical words and concepts that engender HIV and Aids-related stigma and discrimination in Kisii County. Descriptive narratives were elicited from HIV support providers using focus group discussions and follow-up interviews. The narratives were ana-lysed in terms of five attributes of stigma and discrimination within the conceptual metaphor theory. Results revealed some culturally ingrained metaphors that evoke stigma and discrimination. The paper advocates for language management efforts using success stories in HIV and Aids management to construct positive messages to counter the negative metaphorsen_US
dc.description.sponsorshipNational Research Fund (NRF)en_US
dc.identifier.citationMaroko, G. M., Mokua, G. N., Nyakundi, A. O., & Onyambu, M. O. (2020). A conceptual analysis of metaphors engendering HIV and AIDS-related stigma and discrimination in Kisii County, Kenya. Language Circle: Journal of Language and Literature, 14(2), 137-147.en_US
dc.identifier.issn1858-0157
dc.identifier.issn2460-853X
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/23095
dc.language.isoenen_US
dc.publisherLanguage Circle: Journal of Language and Literatureen_US
dc.subjectMetaphoren_US
dc.subjectStigmaen_US
dc.subjectDiscriminationen_US
dc.subjectConceptual domainen_US
dc.subjectMappingen_US
dc.titleA Conceptual Analysis of Metaphors Engendering HIV and AIDS-Related Stigma and Discrimination in Kisii County, Kenyaen_US
dc.typeArticleen_US
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