Relationship Between Group Culture and Athletic Performance among Sportsmen and Sportswomen at Kenyatta University in Nairobi City County, Kenya: Relationship Between Peer Pressure And Athletic Performance
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Date
2023
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Publisher
European Journal of Humanities and Social Sciences
Abstract
The concept of group culture has been integrated in sports, where it
allows sports women and sports men to bond creating a norm of
behaviour and routine that directly influence how the team functions and
performs. Kenyatta University is a recognized sports hub, producing
talent who compete at both local, regional, and global levels. This study
researched on the influence of group culture on the athletic performance
of sports men and sports women at Kenyatta University. Consistently,
one major construct of group culture, which is peer pressure, was studied.
The research resulted in the formulation of a model that would be utilized
to understand how to enhance the performance of sports men and women
at Kenyatta University through group culture. The theory that was used
for this study was operant conditioning by B. F Skinner. The behavioural
approach considers that to maintain being a good performer in sports,
one has to learn skills and unlearn the ones with a negative outcome. The
research employed a correlational design. The independent variable was
the group culture (peer pressure) while the dependent variable was
athletic performance. The Statistical Package for Social Sciences version
26.0 was utilized to analyze the data. The study was conducted at
Kenyatta University, the main campus in Nairobi City County, Kenya,
since this is where the sportsmen and sportswomen were easily found,
considering the institution offers grounds where they come for training
daily. The target population was the sportsmen and sportswomen who
actively participate in the games and represent Kenyatta University in
various league matches. The target population was approximately 606
athletes. The sample consisted of 241 sports men and sports women from
the different games at Kenyatta University. The sampling technique used
was simple random sampling, whereas questionnaires were used to collect
data. The data analysis used in this study is quantitative analysis to
investigate the relationship between group culture and athletic
performance among sportsmen and sportswomen at Kenyatta University
in Nairobi City County, Kenya. The outcome from this study revealed
that higher levels of peer pressure were linked to decreased athletic
performance, while greater implementation of group culture
interventions was associated with improved athletic performance. The
research resulted in measures that will form a model expected to assist
the coaches in knowing how to enhance the group culture of their
sportsmen and sportswomen, which may, in turn, improve their athletic
performance.
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Citation
Kashamba, G. B., & Olaly, W. H. (2023). RELATIONSHIP BETWEEN GROUP CULTURE AND ATHLETIC PERFORMANCE AMONG SPORTSMEN AND SPORTSWOMEN AT KENYATTA UNIVERSITY IN NAIROBI CITY COUNTY, KENYA.