Relationship between Employee Retention Strategies and Career Sustainability in Travel and Tour Firms in Mombasa County, Keny
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Date
2019
Authors
Kipkosgei, Bitok
Nzioka, Alice Mueni
Munyiri, Esther Kagure
Journal Title
Journal ISSN
Volume Title
Publisher
Research Publishing Academy (RPA)
Abstract
Employees in organizations that have mechanisms for employee retention can experience higher
career sustainability. However, there is limited literature that can provide more understanding on
the link between employee retention and career sustainability. The specific objectives of this
study were to assess the effect of employee retention strategies on career sustainability in the
travel and tour companies. This study was grounded on Super’s Self-Concept Theory,
Herzberg’s Two-Factor Theory and Maslow’s Hierarchy of Needs Theory. The target population
was comprised of 2,800 employees from 121 tour operator companies and 40 travel agent
companies in the county. Using mixed research methods; stratified random sampling technique
was used to select respondents to participate in the study. Interview schedules were conducted on
20 human resource managers and questionnaires administered to 350 tours and travel agency
company employees. Four questionnaires were not filled fully, thus 346 fully filled
questionnaires were used in the analysis. Descriptive and inferential statistics were used. The
study findings showed that employee retention strategies [r = 0.788, n = 346, p = 0.000] have a
stronger influence on career sustainability. This study provides the government through its
Tourism Regulatory Authority (TRA) with significant information for formulation of policies
that would encourage career sustainability among employees in the travel and tour companies.
The government should take appropriate measures in terms of examining workplace efforts to
increase employee retention, career sustainability, passion and productivity in the long term.
Description
article
Keywords
Employee, Retention, Strategies, Career, Sustainability, Travel, Tour
Citation
Kipkosgei, B., Nzioka, A. M., & Munyiri, E. K. Relationship between Employee Retention Strategies and Career Sustainability in Travel and Tour Firms in Mombasa County, Kenya.