Influence of Cultural Festivals and Custom Artifacts on Tourism Development in Baringo County, Kenya
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Date
2018
Authors
Chebotibin, Diana
Munyiri, Esther
Bitok, Jane
Journal Title
Journal ISSN
Volume Title
Publisher
Stratford Peer Reviewed Journals and Book Publishing
Abstract
Culture and tourism have a mutually beneficial relationship which can strengthen the attractiveness
and competitiveness of regions and countries. In Kenya, Baringo is a melting pot of cultures and
the many communities including the Pokot, Ilchamus, Tugen and a host of other Kenyan
communities makes them ideal definition of social and cultural diversity. Although Baringo is
known for cultural diversity, there is generally a danger of cultural tourism studies being productbased rather than market-based in the perspective of assessing tourism development. The study
sought to establish the influence of cultural festivals and customs & artefacts on tourism
development in Baringo County. Exploratory research design utilizing mixed method that is both
qualitative and quantitative methods was used. The target unit of analysis was the 7 resort
managers, 3 county government officials, 399 Community members and 395 tourists. The sample
size used was 804 respondents. Data was collected by administration of questionnaires and
interview guide. Data was analyzed using content analysis, descriptive and inferential statistics.
Findings indicated that cultural festival was positively and significant related to tourism
development (r=0.228, p=0.00). Result also indicated that customs & artefacts was positively and
significant related to tourism development (r=0.223, p=0.00). The study recommended that
cultural festivals should be prioritized in the tourism sector, so that it can boost tourism as well as
conserving the culture. Customs & artefacts should be profiled and documented for easy access by
the tourists.
Description
Article
Keywords
Cultural festivals, Customs &artefacts, Culture and Baringo County, Tourism development, Culture, Baringo County
Citation
Chebotibin, D., Munyiri, E., & Bitok, J. (2018). Influence of cultural festivals and custom artifacts on tourism development in baringo county, Kenya. Journal of Hospitality and Tourism Management, 1(1), 1-20.