Physical Location and Competitiveness of Selected International Airports in Kenya
| dc.contributor.author | Nguu, Lawrence Murage | |
| dc.date.accessioned | 2024-08-01T12:51:56Z | |
| dc.date.available | 2024-08-01T12:51:56Z | |
| dc.date.issued | 2024-08 | |
| dc.description | A Research Project Submitted in Partial Fulfilment of the Requirements for the Award of the Degree of Masters in Business Administration (Strategic Management) in the School of Business, Economics & Tourism of Kenyatta University, November, 2023 Supervisors: Jane Wanjira | |
| dc.description.abstract | Airports in Kenya face infrastructural challenges; they lack enough capacity and outdated facilities which hinders efficiency in overall passenger experiences. This research aimed at establishing whether physical location influences competitiveness of international airports in Kenya.The research focussed on Moi International Airport located at the city of Mombasa and Jomo Kenyatta International airport located at the city of Nairobi. The research evaluated the effect of labour supply, the influence of auxiliary services and the effect of market potential on the competitiveness of Jomo Kenyatta International Airport and Moi International Airport.The resource-based and services marketing theories formed the literature review section. They helped in developing the conceptual framework based on three independent variables which were labour supply, auxiliary services and market potential while airport competitiveness was the dependent variable.The research used a descriptive research design where a questionnaire as the primary data collection tool. The pilot study was conducted at at the Jomo Kenyatta International Airport, where two senior management employees, six junior management employees and nine non-management employees. Validity of the research instrument was achieved to ensure that the content on the questionnaire measured what it was intended to measure. Reliability was checked using Cronbach alpha computations. The targeted population for the research was 1600 people from JKIA (Jomo Kenyatta International Airport) and 1450 people from Moi International Airport from which a sample size of 353 respondents was gotten. The samples were arrived at through stratified sampling at both Jomo Kenyatta International Airport and Moi International Airport. The data was analyzed using Statistical package of Social sciences and run at 95% confidence level and 0.05 level of significance. The regression analysis provided market potential as the most significant independent variable, followed by the auxiliary services and then labour supply. The results showed that labour supply, market potential, and auxiliary services are significant factors that elevate the competitiveness of the Jomo Kenyatta International Airport above that of Moi International Airport due to its physical location. The research will be of great help to decision-makers while formulating laws and making location decisions especially when investing in new airports. This research will to add to the existing body of knowledge and hopefully assist in harnessing the benefits of physical location on the competitiveness of International Airports. These findings will act as a reference point for upcoming researchers and scholars. | |
| dc.description.sponsorship | Kenyatta University | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/28561 | |
| dc.language.iso | en | |
| dc.publisher | Kenyatta University | |
| dc.title | Physical Location and Competitiveness of Selected International Airports in Kenya | |
| dc.type | Thesis |