Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya

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dc.contributor.authorKamau, George Gikuni
dc.contributor.authorJebet, Jane Bitok
dc.contributor.authorBitok, Jane
dc.date.accessioned2021-10-13T05:33:37Z
dc.date.available2021-10-13T05:33:37Z
dc.date.issued2021
dc.descriptionA research article published in Journal of Hospitality and Tourism Managementen_US
dc.description.abstractEvents are crucial for development of destinations across different parts of the world since they possess important social, cultural, and economic outputs. International celebrity events provide additional destination attraction and they create a sustainable tourism industry across many parts of the world. Despite research in recent times in events gaining tremendous interest among scholars and emerging as a crucial area of study, little is known on how international celebrity events hosting influences tour firms’ performance. This study explored the role of international celebrity events destination promotion on tour firms’ performance in Nairobi City County, Kenya. A cross-sectional research design was adopted for the study. The sample size of the study constituted of 390 managerial employees who were drawn from all the 329 tour firms registered with the Kenya Association of Tour Operators. Stratified, systematic, purposive, and convenient sampling approaches were used to sample the respondents, while questionnaires and interview schedules were used for collection of data. Results showed that the international celebrity events destination promotion depicted a positive and statistically significant relationship with tour firms performance (p=0.000<0.05). The study recommends development and hosting of special international celebrity events in the country by event organizers as the basis of increasing the competitiveness of Nairobi City County as a preferred tourist destination.en_US
dc.identifier.citationKamau G, G., Bitok J. J., & Otsembo N. E (2021). Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya. Journal of Hospitality and Tourism Management. Vol 4(2) pp. 38-45. https://doi.org/10.53819/81018102t2014en_US
dc.identifier.issn2706-6592
dc.identifier.urihttp://stratfordjournals.org/journals/index.php/Journal-of-Hospitality/article/view/937
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/22755
dc.language.isoenen_US
dc.publisherStratford Peer Reviewed Journals and Book Publishingen_US
dc.subjectInternational Celebrity Events Destination Promotionen_US
dc.subjectImageen_US
dc.subjectHostingen_US
dc.subjectTour Firmsen_US
dc.subjectPerformanceen_US
dc.subjectCompetitivenessen_US
dc.titleRole of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenyaen_US
dc.typeArticleen_US
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