Tourism Product Influence on Domestic Tourists Choice of Mombasa County, Kenya

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dc.contributor.authorMwawaza, Stella Mshai
dc.contributor.authorKariuki, Albert Chege
dc.contributor.authorNdubi, Edgar Otsembo
dc.date.accessioned2022-11-11T07:52:32Z
dc.date.available2022-11-11T07:52:32Z
dc.date.issued2022-06
dc.descriptionArticleen_US
dc.description.abstractThis study was aimed at determining the contribution of the tourism product on domestic tourism performance in Mombasa County, Kenya. Mixed research method was employed and primary data gathered through well-structured questionnaires, which were administered randomly to domestic tourists (n=400) and tour operators (n=21), and through interviews and focus group discussion to key stakeholders in Mombasa County. Regression analysis was used to examine the relationship between tourism product component and domestic tourism performance. The results revealed that availability of diverse tourist attractions and activities, ease of accessibility, availability of accommodation and affordability of services were key in influencing domestic tourists to visit Mombasa County. These findings could benefit stakeholders in providing insights on the aspects of the tourism product that should be packaged, and the pricing for the product that could improve its competitiveness. Furthermore, elements that are key to selection of Mombasa County as a tourism destination were determined, which is crucial in informing priority areas for further improvement and/or development by tourism stakeholders.en_US
dc.identifier.citationMwawaza, S.M., Kariuki, A.C. & Ndubi, E.O. (2022). Tourism Product Influence on Domestic Tourists Choice of Mombasa County, Kenya. African Journal of Hospitality, Tourism and Leisure, 11(3):1188-1198. DOI: https://doi.org/10.46222/ajhtl.19770720.284en_US
dc.identifier.issn2223-814X
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/24397
dc.language.isoenen_US
dc.publisherAfrican Journal of Hospitality, Tourism and Leisure.en_US
dc.subjectDomestic tourismen_US
dc.subjectDomestic tourism growthen_US
dc.subjectTourism packageen_US
dc.subjectTourism producten_US
dc.subjectMombasaen_US
dc.subjectKenyaen_US
dc.titleTourism Product Influence on Domestic Tourists Choice of Mombasa County, Kenyaen_US
dc.typeArticleen_US
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