Inclusivity and Participation of the Child in Leisure Travel within Nairobi City County, Kenya
| dc.contributor.author | Chebet, Rhoda | |
| dc.date.accessioned | 2025-08-13T06:56:24Z | |
| dc.date.available | 2025-08-13T06:56:24Z | |
| dc.date.issued | 2025-02 | |
| dc.description | A Research Thesis Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Science in Hospitality Management in the School of Business, Economics and Tourism of Kenyatta University, February 2025. Supervisor 1. Esther Munyiri 2. Teresa Kinuthia | |
| dc.description.abstract | Despite being influential members of the family structure in decision-making, especially on the consumption of the hospitality, tourism and leisure products and services, children remain un-noticed, un-consulted and invisible to the policy makers, academia and the product and service providers of the sector. This study focused on examining the inclusivity and participation of the child in leisure travel within Nairobi City County. The study was based on two theoretical concepts, muted group theory and standpoint theory. To achieve a comprehensive and well-supported understanding of the research problem, a mixed-method research design was employed concurrently. This approach aimed to capture both the breadth and depth of insights. The research strategy encompassed surveys and comprehensive interviews with various demographic groups of interest. Data was gathered utilizing surveys and audio recordings from four leisure travel destinations and attractions within Nairobi City County. The reliability analysis resulted in a Cronbach value of 0.809. Descriptive and logistic regression were used as methods of analysis. Results revealed that the R2 before introducing the purchase influence of the child variable on relationship between child inclusivity components and child participation in leisure travel was 58.1% but after introducing purchase influence of the child as an additional factor with moderating effect, the R2 improved to 70.9% implying that purchase influence of the child significantly raises the child participation in leisure travel. The coefficient of determination of 58.1% of the variations in child participation in leisure travel implied that attitudinal components, environmental components and institutional components are good predictors of child participation in leisure travel. The results suggested that attitudinal factors exhibited a significant and positive association with child involvement in recreational travel within Nairobi City County (β=0.39, p=0.000). Similarly, environmental factors demonstrated a positive and statistically significant correlation with child participation in leisure travel within the same area (β = 0.111, p = 0.000). Additionally, institutional factors exhibited a positive and statistically significant connection with child engagement in leisure travel within Nairobi City County (β = 0.204, p = 0.000). The research concluded that purchase influence of the child significantly affects relationship between child inclusivity components and child participation in leisure travel within Nairobi City County. The study also concludes that attitudinal components, environmental components and institutional components are vital in promoting child participation in leisure travel within Nairobi City County. Based on the current research, it is advisable to take into account the preferences and viewpoints of the child when designing and marketing leisure travel products and services. Further, policies and regulations that guide the provision of leisure travel products and services that are child centered should be formulated. Finally, the development of child friendly leisure travel products and services should be given consideration. | |
| dc.description.sponsorship | Kenyatta University | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/31192 | |
| dc.language.iso | en | |
| dc.publisher | Kenyatta University | |
| dc.title | Inclusivity and Participation of the Child in Leisure Travel within Nairobi City County, Kenya | |
| dc.type | Thesis |