A descriptive analysis of the perception of images in selected posters by contemporary kenyans: a case study of Masaku district and Nairobi area

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dc.contributor.authorMiano, Kahare
dc.date.accessioned2016-06-20T08:12:38Z
dc.date.available2016-06-20T08:12:38Z
dc.date.issued1990
dc.descriptionA thesis submitted in fulfilment of the degree of Master of Arts in the Department of Fine Art at Kenyatta University Nairobi, Kenya 1990. NC 1810.M52en_US
dc.description.abstractThe Problem Graphic communication in print media form that is available in Kenya sometimes is not sensitive to the perceptual abilities or aesthetic preferences of the public. It's importance in today's world can not be overstressed. The extent to which the Kenyan public is able to identify images in posters as well as gather information from same is often anybody's guess. Hence the need for regular analyses of the various poster designs that various institutions have been using. For this particular research, posters designed for the Ministry of Health, the United Nations body, selected consumer products and for purely decorative design were used to analyse the problem. Procedure The researcher selected fourteen posters that constituted as large a variety of designs as possible and an interview-schedule was designed. This was followed by the random selection of people from an urban and a rural environment. There were two hundred people from Nairobi area and two hundred from Kikima in Masaku District. They were categorised on the basis of five factors, namely, vi a. age-group; b. formal educational level; c. sex; d. occupation and e.' physical environment which the researcher considered an important factor that could easily be overlooked. Data gathered from the field sought to determine whether these factors had a significant bearing on the peoples' ability to correctly interpret information in the variety of posters. Findings The data gathered was analysed on the basis of four basic skills exhibited by the interviewee. a. Interviewee's ability to identify pictorial image. b. Interviewee's ability to read and understand text in English and Kiswahili. c. Interviewee's ability to see colours. J. Interviewee's ability to interpret posters correctly. For the first three skills, the influence of formal educational level was not significant. However, interpretation of the posters was very dependent on the interviewee's formal educational level and previous experience with visual material either formally or informally. Another interesting observation was that ability to identify pictorial image, colour and text did not always reduce uncertainty in the interviewee, as the researcher had expected. vii Conclusions The study has, indeed, thrown some light on the abilities of the Kenyan public to interpret information in posters. We can expect the public that has a formal education of secondary school level to interpret,correctly~information carried in posters that have non-representational images even if they are poorly des igned. For those interviewees without a secondary school education but who were able to interpret it, their past experience with visual material often made it possible for the message to get through. Since the majority of the Kenyan population do not have secondary school level education at present, graphic designers must make posters that use clearer and simpler imagery that uses less text if they are to reach them effectivelyen_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/14781
dc.language.isoenen_US
dc.titleA descriptive analysis of the perception of images in selected posters by contemporary kenyans: a case study of Masaku district and Nairobi areaen_US
dc.typeThesisen_US
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