• Login
    View Item 
    •   Repository Home
    • Master Theses and Dissertations(MST)
    • MST-School of Applied Human Sciences
    • MST-Department of Fashion, Design & Marketing
    • MST-Department of Textiles, Family and Consumer Sciences
    • View Item
    •   Repository Home
    • Master Theses and Dissertations(MST)
    • MST-School of Applied Human Sciences
    • MST-Department of Fashion, Design & Marketing
    • MST-Department of Textiles, Family and Consumer Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Factors influencing consumer's selection of imported over local clothing among working women in Nairobi, Kenya

    Thumbnail
    View/Open
    Theses full text (51.03Mb)
    Date
    2012-06-11
    Author
    Nyang'or, Eunice Akoth
    Metadata
    Show full item record
    Abstract
    This was a survey research into the factors influencing consumers' selection of imported over local clothing. The major objectives of this study were to: (1) identify the socio-economic profile of working women, (2) identify imported clothing categories purchased by working women, (3) identify the socio-demographic, economic and clothing characteristics influencing selection of imported over local clothing by working women, (4) determine factors influencing selection of specific imported clothing items e.g. dresses, shoes and brassieres (5) assess the attitude of working women towards the use of imported versus local clothing. (6) Determine the relationship between selection of imported over local clothing and socio demographic, economic and clothing characteristics. The data for this study were collected using an interview schedule, which was administered by the research to a sample of 90 working women in Nairobi from July, 1992 to December 1992. The analyzed data are presented in frequency distribution, percentages, mean scores and the Spearman's Rank Order Correlation Coefficient. Results on socio-economic profile of the working women showed that the most represented age bracket was (21-30) years. Most of the women were also married. The most represented income group was between Kshs. 2,001-3,000/=, while 'O' level plus some college training was the educational level most represented. A majority of the working women were subordinate workers. It was also found that most of the working women prefer imported to local clothing and that outer garments were most popular followed by accessories and lastly inner garments. On socio-demographic and economic factors influencing selection of imported over local clothing, factors that most influenced the working women were price, beliefs and/or values, attitude, fashion or latest style, uniqueness of items, appearance in an item, social activities one is engaged in, income per month purpose of buying an item, and occupation. The clothing characteristics that mostly influenced working women's selection of imported over clothing included good construction, fitting qualities, design, fabric finished and fabric construction/texture. On dresses, factors that mostly influenced working women were size, performance, cost, fitting qualities, construction, design and figure type, while for shoes the factors included size, style, color, workmanship, fitting qualities and care instructions and for brassiers, only size had most influence on their selection. The study showed that consumers (working women) had a positive attitude towards imported clothing and a negative one towards local ones. Selection of imported over local clothing showed significant positive relationship with care instructions, meaning that the respondents preferred selecting imported to local clothing because they had care instructing written on their labels. It also correlated positively with our beliefs and or values. The study generated a number of recommendations: (1) clothing producers and other related bodies need to address themselves to the socio-Demographic, Economic and Clothing characteristics selection of Imported Clothing over Local by consumers (working women), the implications of these factors to local clothing production and marketing, (2) factors that influence choice of imported dresses, shoes and brassieres need to be addressed and adopted by local producers and manufactures to improve on similar local items, (3) adoption of working women's suggestions on ways of improving local clothing items for example improving on the quality standards, training sales personnel and launching a vigilant consumer protection service, (4) The Ministry of Culture and Social Services, and Ministry of Industry and school authorities need to launch a vigilant campaign on the need for Kenyan consumers to appreciate and protect their culture by purchasing local clothing more than imported items.
    URI
    http://ir-library.ku.ac.ke/handle/123456789/4956
    Collections
    • MST-Department of Textiles, Family and Consumer Sciences [8]

    Related items

    Showing items related by title, author, creator and subject.

    • Thumbnail

      Determinants of Alcohol Consumption of University Student-Athletes: The Case of University of Nairobi, Nairobi, Kenya 

      Rintaugu, E.G.; Ngetich, E.D.K.; Kamande, I. M. (current research journal of social sciences, 2012-09-25)
      Alcohol consumption among university student athletes is a global health issue attracting attention from different stakeholders. The purpose of this study was to establish the determinants of alcohol consumption among ...
    • Thumbnail

      Christian-Muslim Dialogue with Particular Reference to Pentecostals and Muslims in Nairobi North District, Nairobi County, Kenya 

      Kamau, Patrick Mburu (2014-02-18)
      Interfaith dialogue is indispensable to peace and tranquility globally within the context of religious pluralism. Christians and Muslims worldwide stand in need of greater intercommunication, collaboration, and interfaith ...
    • Thumbnail

      A survey of factors influencing the implementation of strategies in Nairobi water and sewerage company in Nairobi county, Kenya 

      Ndichu, Naomi Wambui (2014-01-30)
      Strategic management is. fundamentally about setting the underpinning aims of an organization, choosing the most appropriate goals towards those aims, and fulfilling them over time. In exploring factors affecting the ...

    Designed by Library ICT Team copyright © 2017 
    Contact Us | Send Feedback

     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Designed by Library ICT Team copyright © 2017 
    Contact Us | Send Feedback