Enhancing the visual identity of the physical image of Kenyatta University Campus

Abstract

The idea behind this creative project was born of a lack of an evident and appropriate signage system within the Kenyatta University Campus. This in turn led to a lot of confusion especially to those visiting the campus, be they regular visitors or freshmen students.

Following an extensive research and study period it was realised that the various sections within the university campus could be divided into seven main areas namely: Faculties; Departments; Hostels; Areas non-related to Kenyatta University faculty structure; Administration offices; Recreational Facilities; Road Signs. This distinctive division between the various sections enabled the researcher to develop a systematic and comprehensive signage system to accommodate these sections.

Various key points were taken into consideration before selecting the designs for the signboards: • Their communicative ability in terms of clarity in typography, directive in pictography and identity in colour scheme; • Their appropriateness in terms of size and representation.

The suggested material for the fabrication of the signboards had to be easily available locally and affordable. Metal was the only medium befitting the high quality demand, with an extensive life-span if properly prepared. At the same time, the use of good quality paint and a finish of clear lacquer to protect the undercoats and give the signboard a lasting sheen was to be employed.