PHD-Department of Business Administration
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Recent Submissions
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Online Marketing Strategies and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya
(Kenyatta University, 2023)Kenya's Vision 2030 strives to craft the country into middle-income industrialized country by improving access and strengthening economic development of the tourism industry. However, the market shares of tours and travel ... -
Efficacy of Destination Promotion Strategies on Domestic Tourism Performance in Mombasa County, Kenya
(Kenyatta University, 2023)Domestic tourism is critical as it helps cushion the tourism sector against uneven demand resulting from international tourism. The variation of international tourism is as a result of an increase in major security incidents, ... -
Human Resource Management Information Systems and Performance of Chartered Universities in Kenya
(Kenyatta University, 2023)Universities are striving to excel in the current competitive environment and therefore, performance is a fundamental goal. Despite the techniques employed by universities, their performance in relation to others regionally ... -
Psychological Contract and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)Globally, performance of academic staff in higher education institutions is seen as a very important driver of economic development through dissemination of knowledge. Concerns have been raised about the complexity of ... -
Marketing Mix and Country Brand Choice for Foreign Direct Investment in Kenya
(Kenyatta University, 2023)Decision by investors to locate a business internationally is determined by comparison of various countries as potential places for investment. Competition among countries and the increasing need for foreign direct investment ... -
Occupational Stress Interventions and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)This study sought to investigate the effect of occupational stress interventions on the performance of academic staff in selected public universities. The study’s specific objectives, were; to identify the effect of primary ... -
Firm Characteristics and Liquidity of Microfinance Banks in Kenya
(Kenyatta University, 2023)The dynamism of the microfinance sector has benefited microfinance banks, resulting in significant transformation in the number of users served as well as the diversity of products and services offered. However, numerous ... -
Talent Management and Organizational Performance of Nairobi City County Government, Kenya
(Kenyatta University, 2022)County governments are not only expected to be efficient in service delivery to their citizenry but also to be compliant with the set regulations. Organization performance of county governments in Kenya is measured against ... -
Restructuring Strategies and Performance of Small and Medium Commercial Banks in Nairobi City County,Kenya
(Kenyatta University, 2022)Small and medium size commercials banks in Kenya have experienced performance challenges such as reduced market share, reduced pre-tax profit, declining gross loans and advances as well as increased ratio of gross ... -
First Mover Strategy and Performance of Selected Telecommunication Application Service Firms in Kenya
(Kenyatta University, 2022)Dynamics in the telecommunication sector are constantly changing hence telecommunication application service firms are experiencing declining performance. Rapid growth pace, threats from new entrants, adoption of new ... -
Participatory Management and Employees’ Performance in Selected Water Service Providers in Murang’a County, Kenya
(Kenyatta University, 2022)Globally, organizations are persistently considering methods to enlarge their companies in relations to employees‟ performance. Water service providers have addressed participatory management by involving their employees ... -
Strategic Alliance and Performance of Small and Medium Enterprises in Manufacturing Sector in Nairobi City County, Kenya.
(Kenyatta University, 2022)Globally, the role played by Small and Medium Enterprises is critical in contributing towards industrialization and economic growth. However, this contribution is minimized by the numerous challenges experienced by Small ... -
Competitive Intelligence Strategy and Performance of Regulated Microfinance Banks in Nairobi City County
(Kenyatta University, 2022)The concept of performance is pertinent to organizations as it gauges how well organization utilizes its resources to make income over given period of time. Central bank of Kenya regulated microfinance banks have been ... -
Organization Development and Performance of National Police Service in Nairobi Metropolitan Region, Kenya
(Kenyatta University, 2022)Police performance across the world has been a major concern as each police service is expected to be efficient, effective, and responsive, and be customer friendly. These have propelled various governments to initiate ... -
Absorptive Capacity and Performance of Insurance Companies in Nairobi City County, Kenya
(Kenyatta University, 2022)The insurance companies constitute a fundamental building block of the global financial system that provides opportunities for hedging against an assortment of risks and as well serve as institutional investors thus promoting ...
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Online Marketing Strategies and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya
(Kenyatta University, 2023)Kenya's Vision 2030 strives to craft the country into middle-income industrialized country by improving access and strengthening economic development of the tourism industry. However, the market shares of tours and travel ... -
Efficacy of Destination Promotion Strategies on Domestic Tourism Performance in Mombasa County, Kenya
(Kenyatta University, 2023)Domestic tourism is critical as it helps cushion the tourism sector against uneven demand resulting from international tourism. The variation of international tourism is as a result of an increase in major security incidents, ... -
Human Resource Management Information Systems and Performance of Chartered Universities in Kenya
(Kenyatta University, 2023)Universities are striving to excel in the current competitive environment and therefore, performance is a fundamental goal. Despite the techniques employed by universities, their performance in relation to others regionally ... -
Psychological Contract and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)Globally, performance of academic staff in higher education institutions is seen as a very important driver of economic development through dissemination of knowledge. Concerns have been raised about the complexity of ... -
Marketing Mix and Country Brand Choice for Foreign Direct Investment in Kenya
(Kenyatta University, 2023)Decision by investors to locate a business internationally is determined by comparison of various countries as potential places for investment. Competition among countries and the increasing need for foreign direct investment ... -
Occupational Stress Interventions and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)This study sought to investigate the effect of occupational stress interventions on the performance of academic staff in selected public universities. The study’s specific objectives, were; to identify the effect of primary ... -
Firm Characteristics and Liquidity of Microfinance Banks in Kenya
(Kenyatta University, 2023)The dynamism of the microfinance sector has benefited microfinance banks, resulting in significant transformation in the number of users served as well as the diversity of products and services offered. However, numerous ... -
Talent Management and Organizational Performance of Nairobi City County Government, Kenya
(Kenyatta University, 2022)County governments are not only expected to be efficient in service delivery to their citizenry but also to be compliant with the set regulations. Organization performance of county governments in Kenya is measured against ... -
Restructuring Strategies and Performance of Small and Medium Commercial Banks in Nairobi City County,Kenya
(Kenyatta University, 2022)Small and medium size commercials banks in Kenya have experienced performance challenges such as reduced market share, reduced pre-tax profit, declining gross loans and advances as well as increased ratio of gross ... -
First Mover Strategy and Performance of Selected Telecommunication Application Service Firms in Kenya
(Kenyatta University, 2022)Dynamics in the telecommunication sector are constantly changing hence telecommunication application service firms are experiencing declining performance. Rapid growth pace, threats from new entrants, adoption of new ... -
Participatory Management and Employees’ Performance in Selected Water Service Providers in Murang’a County, Kenya
(Kenyatta University, 2022)Globally, organizations are persistently considering methods to enlarge their companies in relations to employees‟ performance. Water service providers have addressed participatory management by involving their employees ... -
Strategic Alliance and Performance of Small and Medium Enterprises in Manufacturing Sector in Nairobi City County, Kenya.
(Kenyatta University, 2022)Globally, the role played by Small and Medium Enterprises is critical in contributing towards industrialization and economic growth. However, this contribution is minimized by the numerous challenges experienced by Small ... -
Competitive Intelligence Strategy and Performance of Regulated Microfinance Banks in Nairobi City County
(Kenyatta University, 2022)The concept of performance is pertinent to organizations as it gauges how well organization utilizes its resources to make income over given period of time. Central bank of Kenya regulated microfinance banks have been ... -
Organization Development and Performance of National Police Service in Nairobi Metropolitan Region, Kenya
(Kenyatta University, 2022)Police performance across the world has been a major concern as each police service is expected to be efficient, effective, and responsive, and be customer friendly. These have propelled various governments to initiate ... -
Absorptive Capacity and Performance of Insurance Companies in Nairobi City County, Kenya
(Kenyatta University, 2022)The insurance companies constitute a fundamental building block of the global financial system that provides opportunities for hedging against an assortment of risks and as well serve as institutional investors thus promoting ... -
Brand Relationship and Loyalty among Household Consumers of Laundry Detergents in Nairobi City County, Kenya
(Kenyatta University, 2022)Over the past two decades, several empirical studies have reported a decline in loyalty for fast moving consumer products which has been caused by proliferation of brands and entry of more companies enter into an increasingly ... -
Repositioning Strategy and Performance of Selected Large Manufacturing Firms in Nairobi City County, Kenya
(Kenyatta University, 2022)Globally, manufacturing firms play a fundamental role in a country’s social economic development. Performance of manufacturing firms has not met the expectation of the key stakeholders because of several factors as exhibited ... -
Strategic Innovation Orientation and Performance of Microfinance Institutions in Nairobi City County, Kenya
(Kenyatta University, 2021)The financial sector in Kenya is essential for the economic growth of the country. Moreover, Microfinance Institutions,which form part of the financial sector, are critical stakeholders in achieving the Vision 2030 economic ... -
Organizational Learning and Employee Performance in Classified Hospitality Firms in Kenya
(Kenyatta University, 2021)Employee performance is critical to effectiveness, competitiveness and sustainability of classified hospitality firms. Organizational learning is key in developing organization’s human capital capabilities to respond to ... -
Workforce Agility Practices and Service Delivery of Police Officers in Nairobi City County, Kenya
(Kenyatta University, 2021)Organizations currently are operating in an environment which is global and competitive where customers are frequently making higher demands for quality services. Lack of accountability, corruption cases and misuse of ...
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