• Login
    View Item 
    •   Repository Home
    • Master Theses and Dissertations(MST)
    • MST-School of Humanities and Social Sciences
    • MST-Department of English & Linguistics
    • MST-Department of English & Linguistics
    • View Item
    •   Repository Home
    • Master Theses and Dissertations(MST)
    • MST-School of Humanities and Social Sciences
    • MST-Department of English & Linguistics
    • MST-Department of English & Linguistics
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Code switching in business transactions: A case study of linguistic repertoire in Maasai market in Nairobi Kenya

    Thumbnail
    View/Open
    Full Text Thesis (53.07Mb)
    Date
    2003
    Author
    Erastus, Kanana Fridah
    Metadata
    Show full item record
    Abstract
    The study investigates language use in a multilingual urban setting in Maasai Market in Nairobi Kenya. It outlines the codes used in the market; the advantages of using different codes in such a setting and the factors that influence the choice of these codes. In addition, the study examines the influence of variables of sex, age and race in code selection. All this is unraveled through an analysis of spontaneous speech tape-recorded from the buyers and sellers. The researcher tape-recorded spontaneous speech from the respondents. The taperecorded data was transcribed on paper and the extracts from the transcribed text were analysed based on the tenets of Speech Accommodation Theory and the Markedness Model. In the analysis of the factors that influence Code Switching, the two models above were used. The theories explain the communicative intent on the part of the speaker. The Speech Accommodation Theory explains the motivational factors for Code Switching while Markedness Model accounts for the nonnative factors that influence switching between languages. It was observed that speakers switch codes in an attempt to converge or diverge from their interlocutors. Speakers converged when they desired to communicate effectively; when they desired social integration and approval from their interlocutors and when they aimed at xv maxrrntzmg profit. On the other hand, divergence was employed when the vendors wished to retain all their clients and also maximize profit. The rapid back and forth switches were prompted by the unmarked, marked or the exploratory choices. However, each of the codes has specific functions and social symbolism. There were advantages of using one code over the other; code selection was aimed at maximizing profit. The analysis of the data revealed that in Maasai Market, Kiswahili is used to connote brotherhood and neutrality among the Africans; English is the language of the elite and the working class and thus associated with the affluent people, in monetary terms; Sheng is used to assert social identity and for mutual exclusiveness among the teenagers. The Local Languages connote ethnicity and solidarity. Three variables were studied which included: race, sex and age of the respondents. These variables were seen to influence code choices differently. Race was significant when giving prices among Africans, Europeans and others. The Europeans and others were given higher prices than the Africans. Sex and age were important variables among the Africans. Women and those aged between 21-40 were addressed in English or through Code Switching since they were considered status conscious and the working class respectively. These variables XV] strongly influenced the way interlocutors chose linguistic items in a particular transaction. '
    URI
    http://ir-library.ku.ac.ke/handle/123456789/13743
    Collections
    • MST-Department of English & Linguistics [183]

    Designed by Library ICT Team copyright © 2017 
    Contact Us | Send Feedback

     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Designed by Library ICT Team copyright © 2017 
    Contact Us | Send Feedback