RP-Department of Literature

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Ora-media and the Promotion of African Indigenous Vegetables in Kisii, Siaya and Nyando Districts of Nyanza Province, Lake Victoria Region, Kenya
(Journal of Communication and Culture, 2012-12) Mwai, W.
The main purpose of this study was to collect data on how traditional modes of communication, preserve disseminate and conserve information on African Indigenous Vegetables (AIVs). Data were collected through Focus Group Discussion and a pre-tested questionnaire. This research on AIVs indicates that they are highly valuable. However, this has not been disseminated to rural farmers and consumers. This research findings revealed among other things that Ora- Media can be utilized to disseminate scientific themes on AIVs. Hence, public enlightenment campaign should be conducted for the inhabitants of the study area. Also, qualitative awareness on the important of the African Indigenous Vegetables should be encouraged while government on their part should grant loan to interested farmers and encourage them to cultivate these vegetables in commercial quantity.