RP-Post Modern Library Department

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Browsing RP-Post Modern Library Department by Subject "Kenya"

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    Privacy Policy Analysis of Licensed Mobile Loan Applications in Kenya
    (EAJCR, 2023) Muthee, Daniel Wambiri
    Mobile loan applications users should be informed of the privacy practices of the application before they consent to use the mobile loan application. The study assessed availability and scope of privacy policies in licensed mobile loan applications operating in Kenya using a descriptive study design. All the 32 licensed mobile loan applications were selected for the study. The study findings revealed that only 13 (40.6%) of the mobile applications had privacy policies. Further analysis of the 13 discovered privacy policies reviewed revealed that only 5 (38.4%) of the policies stated the type of personal information collected; 3 (23%) gave the rationale for collecting the stated personal information; 10 (77%) gave information concerning sharing of the collected personal information with third parties and 7 (53.8%) communicated the measures taken to protect the privacy of the collected personal information. The study recommended that mobile loan applications should to improve their privacy policies to comply with the regulatory framework, and also to thus build trust with the users.
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    Strategic Marketing of Electronic Resources in Academic Libraries in Kenya
    (University of Toronto Press, 2018-07) Ndungu, Miriam Wanjiku; Gikandi, Jane Wacuka
    Universities in Kenya have subscribed to a range of electronic books and electronic journals through the Kenya Libraries and Information Services Consortium (KLISC). The lack of an effective marketing strategy has been identified as one of the major barriers to their utilization. This paper presents the results of a survey study on the application of a strategic approach in the marketing of electronic resources, or e-resources. The study also sought insights into academic librarians' understanding of marketing principles and the challenges they face in carrying out marketing activities. A questionnaire created using Google Forms was used to gather data. Respondents were recruited by email from institutions that belong to KLISC, and a total of twenty-nine members responded. The responses gathered reveal that although academic librarians are carrying out some marketing activities, the majority of them are not applying a strategic marketing approach.