Browsing by Author "bula, Hannah Burwa"

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    Effects of Green Recruitment on Performance of Microfinance Firms in Nairobi City County, Kenya
    (Strategic Journals, 2025-12) Faiza, Abdi; bula, Hannah Burwa; Wanyoike, Rosemarie
    This research determined the effects of green recruitment on performance of microfinance firms in Nairobi city county, Kenya. The research was dictated by human capital theory. The positivism research philosophy, descriptive and explanatory research approach were used as it aimed to ascertain cause-and effect relationships between the study variables. The target audience comprised of the 13 MFIs in Nairobi city County, Kenya that are licensed by the CBK. Thus, the 13 MFIs in Kenya also formed the unit of analysis of the research while the unit of observation consisted of the senior-level, middle-level and junior-level employees in the 13 microfinance banks. The research employed Yamane formula and stratified random sampling technique to determine a sample size of 369 staff. The research data was obtained utilizing structured questionnaire which contained closed ended questions. The researcher performed a pilot study to assess the validity and reliability of the research questionnaire. The actual quantitative data that was gathered from the 369 employees was cleaned, edited, categorized, coded and analyzed through SPSS version 27 statistical software ready for analysis. The descriptive statistics comprised of percentages, means and standard deviation whereas inferential statistics consisted of correlation and regression analysis. Additionally, the study results were displayed in tables, charts and graphs since they are easily accessible and easy to interpret. Based on the OLS regression analysis, the research discovered that green recruitment had a significant effect on performance. The research recommended that microfinance institutions should regulate green recruitment practices as a strategy to improving performance.