Browsing by Author "Yay, Nop Nyaruot Kur"

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    Strategic Drivers and Performance of Small and Medium Enterprises in Juba, South Sudan
    (The Strategic Journal of Business & Change Management, 2025-05) Yay, Nop Nyaruot Kur; Kiiru, David
    The research key objective was to ascertain the extent to which these strategic drivers influence the performance of SMEs in Juba, South Sudan. The specific objectives were, to ascertain the impact of product innovation, to evaluate the influence of information technology, to assess the influence of human capital and to assess the influence of financial resources on the performance of SMEs in Juba, South Sudan The research utilized a descriptive design methodology. Diffusion of innovation, technology acceptance, human capital, and the resourcebased view offered profound insights into the dynamics of technological adoption and organizational strategy. The approach employed was descriptive research. The study focused on a target group of 15,000 SMEs. The primary data was gathered via questionnaires. The integrity and consistency of the data collection instrument was assured. Descriptive statistics was utilized with the assistance of the SPSS. Inferential statistics was employed to elucidate the connection between variables. The qualitative data collected through the open-ended questions was subjected to content analysis for thorough examination. The study found that product innovation, information technology, human capital and financial resources influence the performance of SMEs in Juba, South Sudan. The study concluded that strategic drivers had a favorable and statistically considerable effect on the performance of SMEs in Juba, South Sudan. Strategic drivers significantly influenced the performance of SMEs in Juba, South Sudan. The study concluded that a unit increase in strategic drivers will lead to an increase in performance of SMEs in Juba, South Sudan. The study recommends that Firms should embrace change to improve product design, market share, and capacity. They should use cutting-edge tools and methods to boost corporate efficiency. Businesses should frequently adjust their advertising strategy to increase profitability and improve external interactions to increase market share. Business operations should use management information systems. This improves service delivery efficiency and lowers costs. Management information systems can also speed up service delivery. To reduce turnover, firms should pay well. They should staff enough for the workload. Employees should be knowledgeable and have good communication abilities. Organizational staff should be problem-solvers and decision-makers. Firms should have enough external money for annual operations and share sales. Firms should always have funds for various activities. Firms need enough money to buy physical assets and pay employees.