Browsing by Author "Wanjira, Jane"

Now showing 1 - 6 of 6
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    Corporate Social Responsibility and the Performance of Commercial Banks in Kenya: A Case of Equity Bank
    (IJCAB Publishing Group, 2019) Mwangi, Mercy Wanja; Wanjira, Jane
    The goal of this study was to explore the influence of Social Corporate Responsibility on organization Performance. It specifically sought to establish the influence of philanthropic CSR activities benefits salient to CSR activities CSR contributions and financial-focused CSR on Equity Bank performance. This study was guided by three theories namely Triple Bottom Line Theory, the Stakeholder Theory as well as the Fiduciary Capitalism Theory. This study adopted a descriptive research design. With all the 238 management staff at Equity Bank being the target population. In order to answer the research questions, the study incorporated merits of secondary data which formed a basis for comparison with findings. The findings of the study were: philanthropic CSR, benefit salient, CSR contributions and financial focused CSR, had a significant influence on organizational performance of commercial banks in Kenya. The study concludes that: Philanthropic CSR, benefit salient on CSR, CSR contributions and financial focused CSR activities had a positive and significant influence on Equity Bank organizational performance. The study thus makes the following recommendations that Equity bank management should continue to invest more in the corporate social responsibility aspect done to make the life of beneficiaries better in terms of education, health and other humanistic endeavors. They should improve on strategies that improves on the desired outcomes that accrue out of CSR activities and improve by seminars and involvement actions how the employees feel about CSR enough to warrant motivation to better productivity by them.
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    E-Banking Strategy and Performance of Commercial Banks in Kenya
    (IJCAB Publishing Group, 2019) Nduta, Rosemary Wangari; Wanjira, Jane
    Technological innovations in the aspect of electronic banking (e-banking) have progressively advanced and changed the manner in which banks offer services. The use of varied forms of technological innovations has become a key strategy that influences the competitiveness and performance of commercial banks. Subsequently, banks are investing more in adopting and implementing innovative e-banking strategies. Although numerous studies have inspected the effect of e-banking on banks across the world, the knowledge gap is that few studies have examined the impact of e-banking strategies on commercial banks’ performance in Kenya. The objectives of this study were to predict the impact of agency banking, mobile banking, the use of ATMs, and internet banking on the commercial banks’ financial performance in Kenya. Agency theory, contingency theory, diffusion of innovations theory, and technology acceptance theory formed the theoretical basis of this study. In its research design, the study used the descriptive approach. The target population comprised managers of 40 commercial banks and the study utilized the purposive sampling method to select 100 respondents comprising of 40 senior managers and 60 operations managers. Descriptive statistics, correlation, and regression analysis were used to analyze data. Correlation analysis indicated that mobile banking (r = 806, p = 0.000), agency banking (r = 0.737, p = 0.000), internet banking (r = 0.466, p = 0.000), and ATM banking (r = 0.547, p = 0.000) have statistically significant relationships with the commercial banks’ performance. Findings indicate that e-banking accounts for 71% (R2 = 0.710) of the variation in the commercial banks’ performance. Moreover, the study found out that e-banking strategies of agency banking and mobile banking are statistically significant predictors (p<0.01, while internet banking and ATM banking are statistically insignificant predictors (p>0.01). Based on these findings, the study concludes that rely on e-banking strategies in enhancing their performance, particularly mobile banking and agency banking. Furthermore, the study concludes that ATM banking and internet banking contribute minimally to the commercial banks’ performance in Kenya. Thus, the study recommends banks to optimize mobile banking and agency banking because they are statistically significant predictors while increasing awareness of internet banking and addressing insecurity issues of ATM banking. Thus, further research should consider establishing factors that account for the unexplained variances of 29% in the performance of commercial banks.
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    Effect of Employee Involvement on Customer Service Delivery of Restaurants in Nairobi Kenya
    (IJCAB, 2020) Nekesa, Tabitha Brenda; Wanjira, Jane
    In the global market today, competition between various providers of service is brutal and firms in the service industry continuously endeavor to create, manage and maintain healthy relationships with customers, to gain competitive advantage over the others. When services are inappropriately handled and coordinated, the outcome is wrong perception of service quality, client’s complaints, staff turnover, low sales and customer dissatisfaction. This study investigated the effect of employee involvementon customer service delivery. The study wasguided by Resource based view theory, the SERVQUAL model and the Kanter’s theory of empowerment. Descriptive research design was adopted. Thisstudy targeted 50 full-service restaurants in Nairobi city.Six workers were then selected in the category of operational staff, supervisors and senior management. This formed a total population 740 respondents. The study adopted multistage sampling techniqueand obtained a sample of 216 respondents. The study used self-administered questionnaires as the major instrument for data collection.Pretesting the validity of the questionnaires a pilot study was done. Reliability of the questionnaire was evaluated using the Cronbach alpha test, which provided an acceptable threshold of 0.7. Descriptive statistics (in form of means, percentages & measures of dispersion) and analysis of inferential (multiple regressions) were applied to show the level of the association between the dependent and independent variables and the effect of the independent variables on dependent variables. The results indicated that there was a significant statistical relationship between the independent and the Customer service delivery, employee involvement R=0.212. The study therefore rejected the null hypotheses (H0) and accepted the alternate hypotheses (HA) ,that there is a significant relationship between Employee Involvementand Service delivery based on the correlational analysis and regression analysis results. The study concluded that it’s importantfor restaurants to involveemployees in decision making in order to create competitiveness in service delivery so as to achieve maximum customer satisfaction.
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    Influence of Advertising on Consumer Purchasing Decisions in Selected Supermarkets within Nairobi County, Kenya
    (Strategic Journals, 2025-04) Rasugu, Winnie Moraa; Wanjira, Jane
    This research assessed the influence of advertisement on customer purchase decision in supermarkets within Nairobi City County, Kenya. The research was anchored on the Attention, Interest, Desire and Action, Satisfaction Theory. The research was conducted in Nairobi City County utilizing a descriptive research approach. The targeted audience for the research was all the customers for all the 165 supermarkets presently operational in the County from which 50 supermarkets were selected. The research sample size was 400 respondents. A structured questionnaire was utilized to gather primary data. The research executed a pilot test of the questionnaire with 26 participants selected from two supermarkets, who were excluded from participating in the final research. Data was analyzed by utilizing descriptive statistics and inferential statistics which were regression analysis and correlation analysis. The results were displayed in charts, tables, and graphs. The research found out that advertising as a marketing promotional campaign attracts customers’ attention and increases brand awareness which boosts product sales and revenue. Therefore, advertising has a beneficial and substantial impact on customer purchasing decisions in selected supermarkets in Nairobi County. On the basis of the mentioned results, the study recommended that it is important to cut unnecessary costs like those of employing assistants to shoppers since they have no influence on the customer purchase decision.
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    Influence of Education Program as a Corporate Social Responsibility Strategy on Competitive Advantage of Soft Drink Manufacturers in Nairobi City County, Kenya
    (International Academic Journal of Social Sciences and Education, 2020) Kivayilu, Derek Kilwaye; Wanjira, Jane
    The business environment that firms operate in is not constant but keeps on changing and this poses a challenge to the way organizations carry out their activities as they seek to survival and outperform their industries. This study sought to determine the effect of education programs as a corporate social responsibility strategy on competitive advantage of soft drinks manufacturing firms in Nairobi County in Kenya. The resource dependency theory and classical liberal theory provided anchorage to the study. This study adopted a descriptive research design while targeting 68 public relation managers from soft drink and water-manufacturing firms in Nairobi. A census was used where all the 68 public relation managers from soft drink manufacturing firms were included in the study. Data for the study was primary and it was gathered using questionnaires. The findings were analyzed using descriptive statistics like means and standard deviations and inferential statistics in the form of regression analysis. The results were presented using tables and figures. The study established that education programs had a positive and significant effect on competitive advantage of the firm. The study recommends that soft drink manufacturing firms in Kenya should understand and realize the need and value of investing in education CSR strategies as this is directly linked to competitive advantage including increased market share. The findings are relevant to scholars in the field of strategic management for review of literature, manufacturers of soft drinks on how to leverage on corporate social responsibility strategies in remaining competitive. The study concludes that education programs are key drivers of competitive advantage of the firm.
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    Strategic Positioning and Competitive Advantage of Commercial Banks in Uasin Gishu County, Kenya
    (IJCAB Publishing Group, 2019) Odhiambo, Edwin; Wanjira, Jane
    Strategic positioning has been identified as an important weapon to manage the competition in the business environment. However, despite the use of strategic positions, many banks in the country are facing challenges from the competition destabilizing the position they hold. Thus, the sole reason of the project was to establish how strategic positioning affects competitive advantage of banks in Uasin Gishu County Kenya. The specific objectives were; to examine the effects of mono-segment positioning, multi-segment positioning, standby positioning, adaptive positioning and defensive positioning on competitive advantage of commercial banks in Uasin Gishu County, Kenya. The study was guided by Resource-Based-View, The Game Theory, Market Based View Theory and Open Systems Theory. Explanatory research design was used in this study. The unit of analysis was commercial banks in Uasin Gishu County, Kenya and the unit of observation was 748 employees in 25 banks. A stratified random sample was used as a significant blend of categorization and randomization. A sample of 173 employees was selected. Questionnaires were used in collection of data. Descriptive statistics and multiple regression analysis were used to analyse data. The study established a positive and significant relationship between mono-segment positioning, multi-segment positioning, standby positioning, adaptive positioning and defensive positioning on organizational competitive advantage. The study concludes that through mono-segment Commercial banks are free to devote all of their resources to attracting a single, narrowly defined type of customer with a specific need it can fulfill better than other companies. Through multi segment Commercial banks can analyze various customer groups and targeting specific products to meet their demands. Through standby positioning, commercial banks can base their strategy completely on a new segment which increases its focus and profitability. Through adaptive the brand loyalty of commercial banks definitely increases and also market segmentation increases competitiveness of a firm from a holistic view and defensive positioning leads to customer retention throughout customer life cycle. The study recommends that commercial banks in Uasin Gishu County implementing mono segment should concentrate all their efforts in a single segment with a single marketing mix so as to avoid confrontation with financial institutions. On multi segment, commercial banks should categorize their customers along demographic, geographic, behavioral, or psychographic lines or a combination of them. This will enable them offer products and services effectively by understanding distinctive needs of the groups. On standby positioning strategy, commercial banks should only opt execute a mono-segment positioning strategy only during unavoidable situations. To minimize response time, the banks should prepares a standby plan that specify the product(s) and their attributes as well as details of the marketing program(s) that would be used to position the new product. On adaptive positioning, commercial banks should aim at changing or reforming a bank’s marketing mix to suit to the particular geography in which the bank is operating. This will enable the banks to effectively tailor their products and service in rapid and unparalleled ways to meet their customers’ interests and needs. On defensive positioning, commercial banks should resort to position defense to ensure a new bank’s market entry does not impact or weaken their brand. They may also opt to preempt competitive strategies by introducing an additional brand in a similar position for the same segment.