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Browsing by Author "Waithaka, Paul"

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Change Management Practices and Performance: A Case of Commercial Banks in Nyeri County, Kenya
(IJCAB Publishing Group, 2019) Kahunyo, Margaret Nyakio; Waithaka, Paul
Over the past half-decade, a lot of change has been experienced in the banking sector. This ranges from regulatory reforms, technological shifts especially on mobile and internet banking, intensified financial innovations, internalization and heightened competition from other players. Although some banks may have recorded good performance in the period under assessment, most of the commercial banks have recorded dwindling performance. This study was interested in determining the effect of change management practices on performance of commercial banks in Nyeri County, Kenya. Specifically, the study aimed to establish the effect of stakeholder involvement on performance of commercial banks; to establish the effect leadership on performance of commercial banks; to assess the effect of organisational learning on performance of commercial banks, and to determine the effect of communication on performance of commercial banks in Nyeri County, Kenya. The study was guided by McKinsey 7-S Change Model, Kotter's Eight Step Model, Resource Dependence Theory, and Kurt Lewin’s Model. A descriptive survey research design was utilised. The target population comprised of 15 banks in Nyeri County, Kenya. The study used a census approach. The study used purposive sampling to select branch managers, accountants, credit managers, and marketing managers of all the commercial banks as the choice class of respondents. The study considered non-financial performance of the banks for five (5) financial years 2012-2017. Primary data was collected through questionnaires while secondary data was extracted from the financial and management reports and corporate handbooks. Cronbach’s Alpha Reliability test was used to test the instruments for reliability while expert opinion assessed the validity status of the instrument. The study used descriptive and inferential analysis. The study targeted all the commercial banks in Nyeri County, Kenya. The study targeted sixty respondents who were the top management of the commercial banks. Questionnaires were used as the main tool of data collection in the study. The researcher used the drop and pick method to administer the questionnaires. The data was coded and entered into Statistical Package for Social Science (SPSS) where both descriptive analysis and inferential analysis of multiple regression analysis was done. The study found that stakeholder involvement had a positive and significant effect on performance of commercial banks in Nyeri County, Kenya. Leadership had the largest positive effect on performance while organization learning had the least but positive effect on the performance of commercial banks in Nyeri County, Kenya. The study concluded that communication had significant and positive effect on performance of banks in Nyeri County, Kenya. As established from the multiple regression analysis the results affirmed that stakeholder involvement, leadership, organization leaning and communication had significant effect on performance of commercial banks in Nyeri County, Kenya. The study recommends improvement of organization learning which was found to be deficient through development of mentorship programs and up scaling the level of employee training and development.
Competitive Intelligence Practices and Performance of Firms Listed on the Nairobi Securities Exchange, Kenya
(Kenyatta University, 2015-12) Waithaka, Paul; Bula, Hannah; Kimencu, Linda
Performance is critical for every listed firm, as it enhances shareholder's value and capability to generate earnings from invested capital. Some of the firms listed on the Nairobi Securities Exchange (NSE) have been performing poorly as indicated by the rising number of firms issuing profit warnings. The competitive business environment is continuously working to drive down the rate of return on invested capital. To counter these competitive forces, firms have resorted to gathering information at their disposal and converting it into competitive intelligence through analysis and human judgment. This study sought to determine the effect of competitive intelligence practices on performance of firms listed on the NSE. The specific objectives of the study were: to determine how strategy-oriented, tactics-oriented, technology-oriented and target oriented competitive intelligence practices affect the performance of firms listed on the NSE. Firm performance was evaluated using both financial and non-financial measures. The non-financial measures used in the study were goal achievement and customer satisfaction, while Return on Assets (ROA) and Return on Equity (ROE) were the financial measures used. Both descriptive and explanatory survey research designs were used in this study, they allow the researcher to capture a population's characteristics and test hypothesis. The study was guided by a positivism research philosophy. The target population was the sixty firms listed on the Nairobi securities exchange. Primary data was collected using a semi-structured questionnaire; while secondary data was obtained from the firm's published annual reports available at the NSE using a document review guide. Quantitative data was analyzed using both descriptive and inferential statistics. In descriptive statistics, data was summarized using percentages, means and standard deviations, while in inferential statistics; multiple regression analysis was done using SPSS. The findings indicate that competitive intelligence practices have a positive and a statistically significant effect on the non-financial performance of firms listed on the Nairobi Securities Exchange. The intelligence practices were found to have a positive but statistically insignificant effect on the financial performance of listed firms. Organizational factors were found to be an explanatory variable in the relationship between the competitive intelligence practices and performance of firms listed on the NSE. Managers of listed firms should raise the utilization level of competitive "intelligence practices to enable the firms to make accurate predictions on changes in the business environment, compete better in the marketplace against rivals, improve on innovation and automation, track competitors' activities and improve the competitiveness of their firms by identifying threats and opportunities before they become obvious. The study suggests that future researches should focus on extending knowledge on competitive intelligence practices to non-listed corporate sector firms to support the generalization of the findings to all sectors in the economy.
Competitive Strategies and Performance of Property Development Firms in Nairobi City County, Kenya
(Journal of Strategic Management, 2025-04) Kiprotich, Sharon Cheruto; Waithaka, Paul
The purpose of this study was to investigate the connection between competitive strategies and organizational performance in the property development industry in Nairobi, Kenya. The study's particular goals were to determine how organizational performance in Kenya's real estate development sector is impacted by differentiation, cost leadership, and focus strategies. The research design used was descriptive. The study's target demographic consisted of 55 companies that work in Nairobi County's real estate development industry. The quantitative datawas examined using descriptive statistics such as mean and standard deviation. Regression and correlation analysis are examples of inferential statistics that were used to show the relationship between the variables.Findings indicated that differentiation strategy had a positive and significant effect with organizational performance of property development firms (β=0.279, p=0.001); cost leadership strategy had a positive and significant effect with organizational performance of property development firms (β =0.573, p=0.000); and focus strategy had a positive and significant effect with organizational performance of property development firms (β=0.213, p=0.004). The study concluded that increasing levels of differentiation lead to improvement in the performance of property development firms. Additionally, introducing new items and improving existing ones through innovation improved the performance of the property development company.The study concluded that Kenyan property development companies increase their operational scale, branch out into allied industries, and enhance their operational procedures to reduce expenses and improve performance. According to the study's findings, property development companies performed better when they increased their level of focus. Offering new items also increased sales, which improved organizational performance even further. To maintain dominant positions and long-lasting advantages until other businesses can copy the firm's distinctive features, which can still be regained by creating new opportunities and strategies that will create new barriers to market entry and another type of competitive advantage, property development companies' management should also continuously innovate.The study suggested that to better foster client loyalty, property development enterprises' management could lower the pricing of their products.
Cost Leadership Strategy and Organisational Performance: A Case of Insurance Companies in Nyeri County, Kenya.
(International Academic Journals, 2020) Njuguna, Samuel Ngugi; Waithaka, Paul
This study sought to determine the effect of cost leadership strategy on the performance of insurance firms in Nyeri County, Kenya. It was anchored on Porter’s Five Forces Model and the Dynamic Capabilities Theory. A census study approach was used to subject all the twenty (25) insurance companies operating in the county to study. Purposive sampling was used to identify the respondents who included branch managers, finance officers, marketing managers, claims managers and actuaries of all the insurance firms being studied. This procedure led to a total of 125 respondents. The study assessed non-financial performance of the insurance companies for 5 financial years 2014-2018. Primary data was collected through questionnaires while secondary data was gathered using a document review guide to review financial statements, management reports and other key publications in the company. Both descriptive and inferential statistics were used in the analysis. The Pearson correlation analysis results established that cost leadership (r=0.791, p= 0.01) has a very strong and positive correlation with organisational performance. Similarly, the results of the multiple linear regression analysis showed that cost leadership (β=880, p=0.004) has a positive effect on organisational performance. Thus, a conclusion was made that pursuit of cost leadership strategies delivers positive results to the organisation. The study recommends that insurance companies work on improvement of the adoption of proprietary technology and innovative distribution channels for products which were found to be only moderately entrenched. This could be limiting their efficiency in effectively controlling the operating and distribution costs.
Dependent Care Programs and Employee Performance in Commercial Banks in Nyeri County, Kenya
(International Academic Journal of Human Resource and Business Administration, 2018-12) Mbanya, Julius Maina; Waithaka, Paul
The study sought to determine the effect of dependent care programs on employee’s performance in commercial banks in Nyeri County. The research anchored on the spill over theory, the role balance theory and border theory. The study targeted a total population of 427 employees working in commercial banks in Nyeri County. The study used a semi-structured questionnaire to collect data. The researcher adopted a descriptive research design. A stratified random sampling technique was used to get a representative sample of the population. A sample of 207 was taken to be the representative sample. Analysis of the data was done by use of SPSS and the results were presented using, percentages, bars graphs. The multiple regression analysis results indicated that dependent care programs had a statistically significant, positive effect on employee performance. Pearson correlation analysis results established that dependent care programs as a work life balance variable was strongly, positively and significantly related with employee performance. The study makes recommendations on need to enhance the state of dependent care programs which was found to be poorly implemented. Specifically, the study recommends establishment of working frameworks that allow employees to attend to emergency family matters and establishment of on-site baby day care services for employees. The banks should also consider a lactating center for mothers with suckling babies. Such strategies would help to enhance employee commitment, morale and focus.
Empirical Analysis of Core Competences and Performance of Star Rated Hotels in Nairobi City County, Kenya
(International Journal of Humanities Social Sciences and Education, 2023) Kariuki, Jane; Kinyua, Godfrey Muigai; Waithaka, Paul
The hotel industry in developing world has been promoting economic growth and providing jobs. In the Kenyan context, there has been great variation in firm performance of hotels with some exhibiting exceptional performance and other performing miserably and others closing down. Although core competences have received attention equally scholarly and in practice, its effect on star rated hotels remains uncertain. Specifically the study determines the effect of customer focus competence on firm performance of star rated hotels in Nairobi City County, Kenya. Underpinning theory of study independent and dependent variables were resource-based view theory and balance score card model. The study utilized positivism philosophy. Descriptive and explanatory research design was used. Moreover, the study utilized multistage sampling and stratified sampling to select the respondent of the study. The target population was 112 star rated hotels in Nairobi City County with a sample sizes of 217 managers who were interviewed for the study. The study employed a semi-structured questionnaire to collect primary data. Content, construct, and criterion-related validity was tested, while the study reliability was assessed through a Cronbach alpha coefficient achieving a threshold at 0.749 that assured the reliability of the questionnaires. Descriptive and inferential statistics were employed to analyze data. Inferential analysis was used in investigating the direct effect of core competences and firm performance of star rated hotels Nairobi City County.Descriptive statistics used mean standard deviation to explain data characteristics and inferential statistics used regression in testing the effects of variables on firm’s performance. Qualitative data was analyzed using themes presented in narrative form. Findings were presented in form of tables and charts.The study illustrated that customer focus competence had a statistical significant effect on the Performance of star rated hotels in Nairobi city county, Kenya. The study revealed that customer focus competence was key in satisfying customers’ needs, attracting new customers, repeated purchase and increased profit. Consequently, customer focus competence was important in handling guest complaints with professionalism, providing better customer care service. In addition, activities related to managing customer problems, giving customers attention and customer services skills were applicable in the hotels. This means that managers should invest and put emphasis on customer focus in improvement n customer services and providing quality services as to a greater extent they are drivers of performance.
Flight Safety Strategy as a Driver of Airline Performance: The Effects of Industry Partnerships on Kenyan Airlines
(International Academic Journal of Human Resource and Business Administration, 2025-04) Otwane, Rasmus Amoni; Waithaka, Paul
The airline industry contributes immensely to the Kenyan economy but performed dismally from 2016 to 2022 as compared to other regional airlines. Circumstances related to flight safety resulted to this dismal performance. The study sought to examine effects of industry partnerships on performance of airlines in Kenya. Specifically, code-share agreements, resource sharing, and joint safety training effect on performance of airlines. Resource Based View, Balanced Score Card and Contingency theories anchored the study while descriptive research design was applied. Target population was 33 airlines and proportionate stratified purposive sampling technique was used with a sample size of 7 airlines. Fifty-seven respondents filled the semi-structured questionnaires for primary data collection while a document review tool assisted to collect secondary data. Pilot study involved 8 respondents from Safari Link Airlines ascertaining the questionnaires appropriateness via content and construct validity while its reliability proven by 0.794 Cronbach’s Alpha test. Descriptive and inferential statistics were employed to analyze data. The results indicated that industry partnerships significantly affected airline performance with strong contribution from code-share agreements, resource sharing, and joint safety training. The study concluded that industry partnerships having significantly linked to positive airline performance through sharing of best practices and resources for efficient flight operations and improved job satisfaction, necessitated airlines to form favourable stakeholder industry partnerships. This study recommends incorporating other sectors of the aviation for findings to be fully representative of Kenya’s aviation sector and for comparison with other countries. It also recommends investigating the influence of industry regulations and political interference as mediating and moderating variables that may be restrictive to management’s autonomy. Finally, the study recommends airlines and industry regulatory bodies to freely avail substantial secondary data to compliment the primary data for eliminating bias and comprehensive analysis of findings.
Market Penetration Strategy and Performance of Agrochemical Companies in Nakuru County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2020) Muriithi, Robert Mwangi; Waithaka, Paul
The performance of the agrochemical industry in Kenya is of paramount importance to the agricultural sector because agriculture is the mainstay of Kenya’s economy. This study sought to investigate the effect of market penetration strategies on performance of agrochemical companies in Nakuru County, Kenya. The study employed a descriptive survey design. The target population was 20 agrochemical companies operating in Nakuru County. The study employed a census survey and purposive sampling was used to select 60 senior management. Self-administered questionnaires were used to collect data after being pretested for reliability and validity and found to meet the acceptable Cronbach’s alpha value. Data analysis included both descriptive and inferential analyses. Simple regression analysis showed that market penetration strategy had a positive and statistically significant relationship with the performance of agrochemical companies. The findings of this study are significant to managers, scholars and government. To the managers, the findings reveal market penetration strategies influence the performance of their agrochemical companies. For the government the findings reveal the need to develop policies that will support the market penetration strategy adopted by agrochemical companies because they affect their performance. For scholars, the findings contribute to further understanding of the effect of market penetration strategy on firm performance. This study concludes that market penetration strategy is the most important predictor of performance of agrochemical companies. This study finally recommends that future studies could be carried out in other counties and different industries such as banking and manufacturing to compare the findings in this study.
Organisational Culture and Performance of Public Universities in Kenya
(International Academic Journals, 2018) Mwangi, Rose Wangari; Waithaka, Paul
Higher educational institutions have increasingly faced complex and changing environments and the key to success of these institutions is the development of a particular culture. Organizational culture has been assumed to have important implications, not only for the individual's behavior in the organization but also for organizational effectiveness. It is a critical factor in enhancing the attainment of organizational goals and objectives. Organizational culture as a social phenomenon has therefore been affirmed as enhancing and sustaining performance. This research therefore attempts to find out the relationship between organizational culture and the performance of Public Universities in Mount Kenya Region. The specific objectives of the study are; to identify the relationship between power culture, task culture, person culture and role culture and performance of public universities in Mount Kenya Region. The study was conducted in the Mount Kenya Region, as a region where higher education has undisputedly gained popularity over the recent years, where a descriptive research design was adopted and the study population consisted of eight public of students associations of public universities in Mount Kenya Region. The data was collected using questionnaires, which were analysed both quantitatively and qualitatively. The target population constituted of 66 deans of schools, 172 heads of departments and 28 leaders computed and analysed using Statistical Package for Social Studies (SPSS). Quantitative data was interpreted and inferences were made and presented using charts, tables and percentages, while qualitative data was organized into thematic categories according to the objectives of the study. The study established that organizational culture had a significant and a positive effect on the performance of public universities in the Mount Kenya Region. The study established that many of the officers in the universities in exercising their powers makes what they feel is the appropriate decision and emphasizes that the workers have no choice but to comply. It was established that majority of officers and supervisors tries to find some sort of common ground and attempts to please everyone in carrying their day to day operations. However, majority of the officers organize a meeting of all interested parties providing them with an opportunity to work out their differences. The study established that administrators emphasizes on teamwork in all the university’s departments. However, some of the officers were accused of treating students unfairly especially when under pressure. The study established that employees in the university have a strong creative and innovative skills in their work place thus translating to improved performance of the university. The study found that employees are upraised regularly in terms of qualification and potential and rewarded fairly by the university management. The study established that employees understand the core values of the university and practices them at all times and that they believed that the administration is reliable in handling personal employee’s matters. The study concluded that, power culture, task culture, role culture and person culture influences the performance of public universities in Kenya. For effective performance of the university, the management should invest in improving the organizational culture. The study recommends that the university should have a clear policy on communication procedures and minimum credentials for one to occupy a certain university office and that departments should be harmonized and structured properly for effective communication. The study also recommended that teamwork and periodic review of the employees’ role should be encouraged.
People Analytics and Performance of Deposit-Taking Micro Finance Institutions in Nyeri County, Kenya
(IJCAB Publishing Group, 2019) Muriithi, Anne Wambui; Waithaka, Paul
People analytics is a data-driven approach to improving people-related decisions for advancing both individual and organizational success. While people have always been critical to the success of organizations, many business leaders still make key decisions about their workforce based on intuition, experience, advice, and guesswork. However, today leaders can improve their people decision-making based on the collection and systematic analysis of data. A closer look at the operations of many deposit taking micro-finance institutions reveals that they all face challenges related to human resources management. These firms invest in human development, only for the human capital to leave for greener pastures within a short period, impacting negatively and heavily on performance, survival and growth. It is therefore imperative that they undertake serious human resource evaluation, and people analytics can be a crucial tool for the success of this process. The aim of the study was thus to evaluate the effect of people analytics on the performance of Deposit Taking Micro Finance Institutions in Nyeri County, Kenya. The specific objectives guiding the study were: to determine the influence of technology adoption on the performance of deposit taking micro-finance institutions, effect of human resource data access on the performance of deposit taking micro-finance institutions, effect of data management capacity on the performance of deposit taking micro-finance institutions, and the effect of stewardship for people analytics on the performance of deposit taking micro-finance institutions in Nyeri County, Kenya. The study adopted the descriptive research design while targeting173 respondents comprising 8 human resource managers and 165 staff in the human resource department of 8 registered deposit taking micro-finance institutions in Nyeri County. Through stratified sampling method, all managers (8) and 30% (50) of the 165 staff comprised the sample size of 58 respondents. The selected respondents were considered key informants in the study area. Data was collected from primary sources using a semi-structured questionnaire. Data was analyzed with the aid of Statistical Package for Social Studies and excel computer software through descriptive (percentages, means, standard deviation), as well as inferential statistical methods (correlation and regression techniques). Tables and graphs were used for data presentation. Results showed that the micro finance institutions had established infrastructure for the application of technology. Descriptive and inferential analysis results indicated that technology adoption, human resource data access, data management and stewardship had a positive relationship with the performance of MFIs. Findings further indicated that out of the four independent variables, only three were significant: human resource data access, data management and stewardship. The study thus concluded that HR data access, data management and stewardship aspects of people analytics had significant effect on the performance of Microfinance Institutions. Technology adoption lowly affected people analytics and performance of micro finance institutions. To enhance data access and management, the study recommended that managers need to invest in new apps that are platforms for people analytics including cloud computing and artificial intelligence. They must also re-evaluate the techniques for human resource anaytics as well as capacity development in people analytics for managers and staff.
Pricing Strategies and Performance of Agro-Chemical Firms in Industrial Area Nairobi County, Kenya
(International Academic Journals, 2017) Gacuiri, Nelson King’ori; Waithaka, Paul
Superior performance is accomplished by serving client needs in an unexpected way. The more one of a kind the separation the more manageable the points of interest gathered since separation should definitely include costs which are recovered if the market will pay the vital premium costs. The study aimed to investigate the competitive strategies on performance of agro-chemical firms in industrial area, Nairobi, Kenya.The study sought to examine and document various competitive strategies used by agrochemical firms in order to compete in the market place. The specific objectives were to investigate the effect of pricing strategy on to performance of agro-chemical firms in industrial area. The research design used was descriptive survey which is useful for fact finding. The study targeted 83 employees of Agrochemical firms and since the number of respondents were of manageable size the study used census. Questionnaires were utilized for gathering information which was dissected utilizing graphic and regression statistical tools and displayed utilizing tables. The data collection instrument was questionnaires. Graphs, tables and pie graphs was utilized to exhibit frequencies and percentage while tables were readied utilizing every factor or pointer. Out of the 83 questionnaires that were issued 72 of were dully filled and returned to the researcher. This gave a response rate of 87%. This response rate concurred with Mugenda and Mugenda (2003) stipulation that a response rate of 70% and above is excellent. From the findings the respondents strongly agreed that their company purchase low cost raw materials to gain advantage on prices. Majority of the respondents strongly agreed that their organization uses dynamic pricing strategy to gain competitive. The study findings recommended that Agro chemical firms should meet the delivery cost of their products to the clients as this is a good way of building customers loyalty. In light of the study findings it is also recommended that Agro chemical firms offer price discounts in order to be competitive in the market and improve their performance.
Strategic Leadership and Performance Of Secondary Schools in Samburu Central Subcounty
(International Academic Journals, 2020) Njukunye, Peter Leseketeti; Waithaka, Paul
The effect of school leadership on educational outcomes has been widely debated in our current times that students’ performance can be influenced by the kind of leadership exerted into the school system. This study examined the effect of strategic leadership style and performance in secondary schools of Samburu Central Sub-County. The study was guided by three objectives: to examine the effect of transformation leadership style on performance, to establish the effects of transactional leadership on performance, to explore the practicality of shared leadership on performance in secondary schools of Samburu central sub-county. The study explored the following theoretical theories: leadership trait theory, behavioral theory and, contingency theory. A total of five public secondary schools were selected from a population of 27 schools through stratified sampling method. A total number of fifty teachers were sampled as respondents from the selected schools for the interview which constituted 58% of the population. The study adopted a survey design through interviews, questionnaires and case study. In this connection, a survey design through questionnaires was used to collect the required data for the study. The target population for the study was the five public secondary schools in Samburu Central Sub-County that have challenges in their school academic performance. These schools were targeted because of the prevailing challenges in their performance. Purposive sampling technique and simple random sampling techniques was used to select the respondents. The researcher used questionnaire to elicit information from the interviewers and interview schedules to collect data for analysis. Descriptive and inferential statistics were adopted to analyze the data that included frequencies, percentages and means. The findings of the study were analyzed and presented in the form of frequency tables and figures. The results of the study indicated that; there is a strong correlation between the schools principal style of leadership and students’ performance, they are intertwined which was statistically significant. Teachers’ strongly perceived that the principals’ style of leadership impacts students’ performance either negatively or positively depending on its nature. That for schools to prosper academically, strongly effective and efficient school leadership is necessary. The study recommends that, the principals should possess satisfactory leadership and managerial skills for mentoring and steering the schools progressively forward.
Strategic Thinking and Performance of Milk Processing Firms in Nyeri County, Kenya
(IJCAB Publishing Group, 2019) Mathinji, Peter Kamau; Waithaka, Paul
The milk processing firms in Nyeri County are in different stages of development but undertaking diverse strategic initiatives aimed at developing and improving their performance across the convoluted value chain ranging from milk collection, processing, and marketing. However, the firms are still experiencing challenges in performance mostly as a result of poor response to market changes, lack of innovations and inefficiencies. The study sought to find out the role of strategic thinking on performance by investigating the effects of strategic thinking on the performance of milk processing firms in Nyeri County, Kenya. The study targeted the milk processing firms that collect, process and market various milk products in Nyeri County and exclude those that just collect milk and processed elsewhere. The general objective of the study was to investigate the effect of various aspects of strategic thinking on the performance of milk processing firms in Nyeri County. The specific objectives of the study were; to investigate how refining of competitive strategies affect the performance of the milk processing firms, effect of environmental scanning on the performance of the milk processing firms, how stakeholders’ engagement affected the performance of the milk processing firms and the effects of business process redesigning on the performance of milk processing firms in Nyeri County. The study targeted all five milk processing firms that collect process and market milk products in Nyeri County. The respondents of the study were the entire top management of the milk processing firms that comprised of some 76 officers. Questionnaires were the data collection tools used in the study. The questionnaires were administered using drop and pick method. The data was coded and entered into Statistical Software for Social Science (SPSS) where both descriptive analysis and inferential analysis of multiple regression analysis was done. The study found that strategic thinking had a positive and significant effect on the performance of milk processing firms in Nyeri County. Refinement of competitive strategies had the largest positive effect on performance while re-designing of business processes had the least but positive effect on the performance of milk processing firms in Nyeri County. The study concluded that strategic thinking had significant and positive effects on the performance of milk processing firms in Nyeri County. As found out in the multiple regression analysis, all the combined strategic thinking activities of refinement of competitive strategies, environmental scanning, stakeholders’ engagement and business process re-designing had an effect on the performance of milk processing firms in Nyeri. The study recommended that strategic thinking among milk processing firms should be data-driven. Geared towards adjusting to market needs and supported by regular market surveys.
The Moderating Effect of Environmental Turbulence on the Relationship between Core Competences and Firm Performance of Star Rated Hotels Nairobi City County, Kenya
(International Journal of Managerial Studies and Research, 2023) Kariuki, Jane; Kinyua, Godfrey Muigai; Waithaka, Paul
The hotel industry in developing world has been promoting economic growth and providing jobs. In the Kenyan context, there has been great variation in firm performance of hotels with some exhibiting exceptional performance, other performing miserably and others closing down. Although core competences have received attention equally scholarly and in practice, its effect on star rated hotels remains uncertain. Specifically the study investigated the moderating effect of environmental turbulence on the relationship between core competences and firm performance of star rated hotels Nairobi City County. Underpinning theory of study independent and dependent variables were core competence theory, balance score card model and moderating variable was anchored on contingency theory. The study utilized positivism philosophy. Descriptive and explanatory research design was used. Moreover, the study utilized multistage sampling to select the respondent of the study. The target population was 112 star rated hotels in Nairobi City County with a sample sizes of 217 managers who were interviewed for the study. The study employed a semi structured questionnaire to collect primary data. Content, construct, and criterion-related validity was tested, while the study reliability was assessed through a cronbach alpha coefficient achieving a threshold at 0.749 that assured the reliability of the questionnaires. Descriptive and inferential statistics were employed to analyze data. Descriptive statistics used mean standard deviation to explain data characteristics and inferential statistics used regression in testing the effects of variables on firm’s performance. Qualitative data was analyzed using themes presented in narrative form. Findings were presented in form of tables and charts. The study revealed that environmental turbulence had significant moderating effect on firm performance. Competition was found to be very intense among these hotels. This implies that hotels are required to develop a strategy to deal with stiff competition. The implication is that the hotels should advance a strategy in dealing with environmental turbulences.

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