Browsing by Author "Rutoh, Geoffrey Chebwai"

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    Strategic management practices and organisational performance: a case study of Kenya Seed Company ltd
    (Kenyatta University, 2023-09) Rutoh, Geoffrey Chebwai
    The manufacturing sector is an important contributor to economic growth and development in many countries, including Kenya, In Kenya, the manufacturing industry accounts for approximately 10% of the country's GDP and provides employment opportunities to thousands of people. However, the sector faces various challenges that hinder its growth and competitiveness. These challenges include increased competition, lack of innovation, and poor performance. This research proposal aims to investigate the influence of strategic management practices and organizational performance of Kenya Seed Company, a leading seed company in Kenya. The manufacturing sector in Kenya has faced numerous challenges, resulting in some firms closing operations and others resorting to importing from low-cost manufacturing areas. To address these challenges, the study will be guided by two theoretical frameworks: dynamic capabilities theory and resource-based view theory. A cross-sectional survey design will be employed to collect data from Kenya Seed Company. The study will be guided by three specific objectives: strategic planning, resource allocation, and innovation. The findings of this study will be valuable to the management of Kenya Seed Company, the national government, and managers of other manufacturing firms in Kenya. The study results will provide insights into how strategic management practices can influence performance, ultimately contributing to the growth and sustainability of the manufacturing sector in Kenya