Browsing by Author "Rono, Gladys"

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    Adopted Technology and Performance of Micro and Small Enterprises in Nairobi
    (IOSR Journal of Economics and Finance, 2023) Kiprono, Kirui Michael; Rono, Gladys
    Micro and small enterprises around the world were acknowledged for their indelible part in spurring economic development. In Kenya, the government introduced numerous policy approaches that targeted the growth and promotion of Micro and Small Enterprises, most notably the Micro and Small Enterprises Act of 2012, which established the Micro and Small Enterprises Authority and introduced the Kenya Industrial Estate. Despite numerous initiatives by the government and other statutory organizations, studies revealed that 70 percent of Micro and Small Enterprises failed within their initial three years of existence, rendering their survival in the market space low. This was despite the efforts put in by the government of Kenya and other stakeholders to promote Micro and Small Enterprises in the country. Micro and Small Enterprises were faced with many challenges, including inadequate funding, low levels of skill, infrastructure, political instability, and operating expenses. Technology and innovations were directly proportional to improvements in micro and small enterprises. This study was conducted in Nairobi Central Business District. The study, therefore, tried to find out the effect of adopted technology on the performance of Micro and Small Enterprises in the Nairobi Central Business District. The objective of the study was to establish the effect of marketing innovation on the performance of Micro and Small Enterprises in Nairobi Central Business District. The empirical model of the study was based on the Cobb Douglas production function. A sample of 270 Micro and Small Enterprises from a target population of 752 in Nairobi Central Business District was selected, and a self-administered questionnaire was administered to the entrepreneurs. The reliability of the questionnaire was determined using Cronbach's alpha and was found to be 0.72. Collected data was analyzed. Some moderator variables, such as Business management skills, gender, education, and the number of years of operation, were analyzed, and descriptive statistics were used to illustrate their effect on the performance of the enterprise. Data analysis results showed that marketing technology had a positive influence on the performance of Micro and Small Enterprises in Nairobi Central Business District. Therefore, Policymakers were encouraged to encourage Micro and Small Enterprises to adopt technology enabled marketing strategies. Providing incentives, training programs, and resources to help them establish and maintain an online presence was recommended.