Browsing by Author "Ondiek, Christine Akinyi"

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    Strategic Intent and Performance of Airtel Kenya Limited in Nairobi City County, Kenya
    (IJCAB Publications Group, 2024-11) Ondiek, Christine Akinyi; Njuguna, Videlis Njeri
    The remarkable expansion and influence of the telecommunications industry to economic developmentin Kenyahave compelled Airtel Kenya Limited to implement strategic management tactics to navigate the volatile market, on the backdrop of poor performance. The study focused on determining the effect of strategic intent on performance of Airtel Kenya Limited in Nairobi City County, Kenya. Dynamiccapabilities, resource-based view, and Ansoff strategic successtheoriessupported the research. Descriptive design was usedtargeting132 non-support permanent employees working at the Sales, Marketing and Enterprise and Strategic departments, Airtel Kenya Limited head office, Nairobi, Kenya. Stratified sampling design wasadopted,involving 98 respondents and primary data collected through structured questionnaire. A pilot study involving 10non-support permanent staff in the Corporate and Strategydepartments at Safaricom Public LimitedKenya, Nairobi’s head officewasconductedto determine the instrument’s reliability. Descriptive and inferential statisticssupported data analysisand results presented in tablesand narrations.Relevant academic research ethical considerationswere observed.Strategic intent (β = 0.424; p=0.000) significantly affected performance. The study established a statisticallysignificant effect of strategic management on performance of Airtel Kenya Limited, coefficient of determination 63.9% and significance 0.000. Communications Authority of Kenya should review sector policies on strategic management practices to align with current market dynamics
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    Strategic Management Practices and Performance of Airtel Kenya Limited in Nairobi City County, Kenya
    (Kenyatta University, 2025-06) Ondiek, Christine Akinyi
    The remarkable expansion and influence of the telecommunications industry to economic development in Kenya have compelled Airtel Kenya Limited to implement strategic management tactics to navigate the volatile market, on the backdrop of poor performance. Airtel Kenya has experienced stagnated market growth from 2019 to 2022 despite a general increase in Kenyan mobile subscribers. Over the same period, Airtel Kenya’s market share experienced fluctuations and registered increased after-tax losses which have affected the firm’s performance. Additionally, Airtel Kenya Limited has experienced constant network outages, attracting heavy fines from the Communications Authority. Performance concerns with the actual outputs and outcomes achieved through various concerted activities and processes to realize the underlying firm’s goals. Strategic management practices are procedures adopted to take corrective actions on processes that would otherwise render the underlying firm irrelevant in the modern business environment. The study focused on determining the effect of strategic management practices on performance of Airtel Kenya Limited in Nairobi City County. The specific objectives of this study included to determine the effect of; strategic intent, strategy formulation, strategy implementation, and strategy evaluation on performance of Airtel Kenya Limited. Dynamic capabilities, resource-based view, and Ansoff strategic success theories supported the research. Descriptive research design was used with a target population of 132 non-support permanent employees working at the Sales, Marketing and Enterprise and Strategic departments, Airtel Kenya Limited head office, Nairobi, Kenya. Stratified sampling design was adopted, involving 98 respondents and primary data collected through structured questionnaire. A pilot study involving 10 non-support permanent staff in the Corporate and Strategy departments at Safaricom Public Limited Kenya, Nairobi’s head office was conducted to determine the instrument’s reliability. Content validity was used to test the validity and Cronbach Alpha used to measure reliability of the research instrument. Descriptive and inferential statistics supported data analysis and results presented in tables and narrations. Relevant academic research ethical considerations were observed. Findings were done in tables and narrations. Strategic intent (β = 0.424; p=0.000), strategy formulation (β= 0.130; p=0.030), strategy implementation (β= 0.196; p=0.000) and strategy evaluation (β= 0.304; p=0.000) significantly affected performance. The study established a statistically significant effect of strategic management on performance of Airtel Kenya Limited, coefficient of determination 63.9% and significance 0.000. The study concluded that strategic management practices significantly influences performance of Airtel Kenya Limited. Communications Authority of Kenya should review sector policies on strategic management practices to align with current market dynamics.