Browsing by Author "Oketch, Beatrice Adhiambo"

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    Motivational strategies and employee job performance in jubilee insurance company in Nairobi city county Kenya
    (Kenyatta University, 2025-06) Oketch, Beatrice Adhiambo
    Underperforming workers in Kenya's insurance sector may encounter difficulties such as a crowded market, aggressive sales targets, limited opportunities for professional advancement, and insufficient support from management. Additionally, those with low productivity levels may find it challenging to understand and adhere to changing legal requirements and adherence standards as well as maintaining a positive and professional reputation within the industry.. Therefore, the present study sought to investigate the effects of motivational strategies on employee job performance in Jubilee Insurance Company in Nairobi City County Kenya. The specific objectives was to examine the effect of work environment, training and development, incentives and performance management on employee job performance in jubilee insurance company in Nairobi City County Kenya. Expectancy theory, equity theory, and reinforcement theory guided the study. This research utilized a descriptive design approach, focusing on Jubilee Insurance Company as the primary case. A total of 96 employees were under observation, including 10 HR managers and 86 other staff members. A survey was administered with ninetysix participants involved. Data gathering was supported by a semi-structured survey. To confirm the research tools, surveys were given to nine individuals from Madison Insurance Company located in Nairobi City County, Kenya. The questionnaire's validity was confirmed through face and content validity assessments, reliability was assessed through Cronbach's alpha. Quantitative data were assessed using descriptive statistics (mean and standard deviation) along with inferential statistics (correlation and regression analysis) to investigate relationships between variables. Results were displayed in charts and graphs. Key areas identified as having a positive significant effect on employee job performance at Jubilee Insurance Company in Nairobi City County, Kenya included the workplace, training and development, incentives, and performance management. The research finds that a supportive work environment promotes elevated morale among staff, resulting in enhanced motivation and job satisfaction, while also promoting teamwork and collaboration, which can yield creative solutions and better service delivery. Training and development initiatives enable employees to adjust to these changes more efficiently and equip them with the crucial competencies and understanding required to execute their responsibilities proficiently. Incentives enhance intrinsic motivation by synchronizing employees' personal aspirations with company goals, prompting them to immerse themselves completely in their tasks.Performance management sets explicit expectations and aligns personal objectives with the wider organizational aims, aiding employees in grasping how their efforts impact the company's achievements. The study indicates that the company should allocate resources toward ergonomic furnishings and equipment to reduce physical strain and discomfort. The organization ought to frequently evaluate employee capabilities and training requirements via surveys, interviews, and performance evaluations to recognize deficiencies. The company should implement a system where salary increases are directly tied to performance metrics, which encourages employees to exceed their targets. The company should encourage managers to provide ongoing feedback rather than waiting for annual performance reviews which can help employees make immediate improvements.