Browsing by Author "Nyangaresi,Richard Bisera"
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Item Revenue Diversification and Sustainability of Commercial State Corporations in Kenya(IJCAB, 2026-04) Nyangaresi,Richard Bisera; Jagongo, AmbroseIn the face of globalization and rising economic pressures, the sustainability of commercial state corporations (CSCs) has become a critical concern, particularly in developing countries like Kenya. Many of these entities continue to rely heavily on government subsidies, leading to persistent financial instability, operational inefficiencies, and reduced service delivery. This study explores the role of revenue diversification in enhancing the financial sustainability of Kenyan CSCs, with a specific focus on the moderating effect of corporate governance. Drawing on global and regional experiences, the study examines four core diversification strategies—product/service expansion, market penetration, public-private partnerships, and non-core revenue streams. It also investigates how governance structures influence the effectiveness of these strategies in achieving long-term financial viability. Despite efforts by the Kenyan government to implement reforms and encourage alternative revenue generation, challenges such as weak oversight, political interference, and financial mismanagement continue to hinder progress. Through a panel regression approach incorporating moderation analysis, this study aims to provide empirical insights into the complex dynamics between diversification strategies and sustainability, offering practical recommendations for policy-makers and corporate leaders seeking to strengthen the resilience and independence of CSCs in Kenya. Keywords: Revenue diversification, sustainability, commercial state corporations, Kenya