Browsing by Author "Mwilu, Hamida A."

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    Effect of Diversification Strategies on Performance of Selected Savings and Credit Cooperative Socieities in Nairobi City County, Kenya
    (Strategic Journals, 2025-09) Mwilu, Hamida A.; Njuguna, Reuben
    This study determined the influence of diversification strategies on performance of SACCOs in Nairobi City County. The study target population was 41 licensed SACCOs in Nairobi County. The study used primary data to collect information, and the data collection instrument was a questionnaire which was given to the 41 operations managers in the 41 selected SACCOs. The data collection procedure was done by the researcher and drop-and-pick strategy was applied. The data was coded and keyed in Statistical Package for Social Science (SPSS Version 23.0), and was analyzed using both descriptive and inferential statistics. For descriptive statistics was through mean scores, standard deviations, frequencies and percentages, while the inferential statistics was through regression analysis. The findings were presented in tables and charts for easy understanding, interpreting, and describing the data. The study established that diversification strategies had a positive and significant effect on the performance of SACCOs in Nairobi City County. The study concluded that the SACCOs embraced a hybrid of the main diversification strategies, diverse products and services significantly. The study recommended that the SACCOs should embrace diversification strategies in the implementation of corporate growth strategies to enhance efficiency and effectiveness. Further studies should be undertaken to establish the effect of corporate growth strategies on the performance of other SACCOs in other regions to establish the disparities or similarities among the financial sector players.