Browsing by Author "Mutuku, Morrisson Kaunda"

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    Effect of E-customization Capability on Financial Performance of Commercial Banks in Kenya
    (SSBFNET, 2019) Mutuku, Morrisson Kaunda; Muathe, Stephen M. A.; James, Rosemary
    Financial performance of a commercial banks driven by a number of capabilities drawn from either the internal or the external environment. The Kenyan Government and commercial banks in particular have invested in e-commerce solution. Despite these invetments over the years, the impact is yet to be felt. The empirical literure reveals that there is a link between commercial banks e-commerce custiomization capability and financial peroformance.The study empirically analyzed the effect of e- commerce customization capability on financial performance of commercial banks in Kenya. E-commerce customization capability measured using online registration,online recommendation and realtime support while financial performance was measured using Return on Assets (ROA). The study was anchored on the Resource-Based View Theory. The study used explanatory design. A census of 43 commercial banks was taken; data for performance was extracted from audited banks statements for financial year 2016/2017. Data for e-commerce customization capability was collected from commercial banks websites. Data for financial performance was extracted from audited financial ststements of commercial banks. Data analysis was done using descriptive and inferential statistics. The study findings indicated that e-commerce customization capability had a significant effect on financial performance of commercial banks in Kenya. The study concluded that e-commerce customization capability significantly affected financial performance of commercial banks in Kenya. The study recommends that the management of commercial banks in Kenya should invest more in customization capability to improve their performance.
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    Effects of e-commerce on business profit ability in the Communication sector in Kenya: A case of selected companies in Nairobi County
    (2013-08-27) Mutuku, Morrisson Kaunda
    Selling and buying through electronic media is one of the fastest growing methods of trading worldwide. Organizations are engaging in Business to business (B2B) trading where companies trade and exchange information using the World Wide Web. Organizations and consumers are transacting through Business to consumer (B2C) or Consumer to Consumer (C2C) where companies deal directly with customers through electronic media e.g. web pages where ordering is carried out online. This study sought to determine the effect of e-commerce on business profitability in the communication sector. The population of the study was 218 firms as listed by CCK. The data was gathered using a questionnaire and this analyzed using a combination of descriptive, inferential and relational statistics. The findings of the study indicate that e-commerce leads to an increase in turnover and customers which ultimately leads to an increase in profitability. Further the studies pointed out that focus on having an online presence, online lead generation and online sales led to increased business profitability. This information is useful to both the Government and businesses keen on adopting e-commerce. The study further recommends faster adoption of 4G network and also laying of sea cables to make internet charges competitive and affordable to both businesses and consumers.
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    Mediating Effect of Competitive Advantage on the Relationship Between E-commerce Capability and Performance: Empirical Evidence from Commercial Banks in Kenya
    (IISTE, 2019) Mutuku, Morrisson Kaunda; Muathe, Stephen M. A.; James, Rosemary
    Commercial banks operate in a very competitive environment. As such, e-commerce capability of e-commerce has become a crucial tool for provision of competitive advantage and improved performance. However, the mediating effect of competitive advantage on the relationship between e-commerce capability and performance is still a key question. The study empirically analyzed the mediating effect of competitive advantage on the relationship between e-commerce capability and performance of commercial banks in Kenya. Competitive advantage was measured using customer satisfaction index. E-commerce capability was measured using four dimensions of information capability, transaction capability, customization capability and back-end integration capability while performance was measured using Return on Assets. The study was anchored on the Resource- Based View Theory. The study used explanatory research design. A census of 43 commercial banks was taken; data for performance was extracted for the financial year 2016/2017. Data for e-commerce capability was collected from commercial banks websites. Data analysis was done using descriptive and inferential statistics. The study findings revealed that competitive partially mediates the relationship between e-commerce capability and performance of commercial banks in Kenya. recommends that managers of commercial banks should consider delivering superior value to their customers though implementation of e-commerce capability.