Browsing by Author "Mutisya, Caroline Mukai"

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    Organisational Performance as Outcome of Strategic Partnerships in the Context Ofselected Quickmart Supermarkets in Nairobi City County, Kenya
    (Journal of Strategic Management, 2025-05) Mutisya, Caroline Mukai; Maende, Chrispen
    Quickmart supermarket as part of the retail sector is still fragmented with 53 stores across the country that has many opportunities of few competing stores and untapped market in a Kenyan population of above 53 million. Quickmart extended its outlets in Uganda and Rwanda and has its shares listed in Uganda and Rwanda Stock Exchange, yet it has not adequately secured the high demand of products and services in the sector. This study explored the effects of strategic partnerships as an aspect of strategic objectives on the performance of Quickmart Supermarket in Nairobi City County, Kenya. The study employeda descriptive research design to target a population size of 588 respondents in six Quickmart supermarkets in the region. The sample size was258 participants. Primary and secondary data was collected using questionnaires and secondary sources respectively.Data was utilized for analysis by employing descriptive and inferential statistics. Findings indicate a significant positive relationship between strategic partnershipsand the organizational performance of Quickmart supermarkets in Nairobi City County.Business partnerships are found to drive market expansion and innovation. The study concludes that a multifaceted strategic approach significantly boosts Quickmart supermarket's performancehighlighting the importance of continuous improvement and adaptation in a competitive retail environment.
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    Strategic objectives and performance of selected Quickmart supermarkets in Nairobi City County, Kenya
    (Kenyatta University, 2025-05) Mutisya, Caroline Mukai
    The global retail market was valued at USD 11,324.4 billion in 2021 and was projected to grow at an annual rate of 3 percent between 2022 and 2030. Quickmart Supermarket in Kenya has yet to fully tap into the growing retail demand, despite its 53 branches and regional expansion into Uganda and Rwanda. This study was conducted to assess the effect of strategic objectives on the performance of selected Quickmart supermarkets in Nairobi City County, Kenya. The specific objectives were to determine the influence of market penetration, cost leadership, business partnerships, and internal processes on organizational performance. The study adopted a descriptive research design and targeted a population of 588 staff members from six Quickmart branches. A sample size of 238 respondents was determined using stratified sampling. Data were collected using structured questionnaires. A pilot study was carried out with 24 participants to test the research instrument. The results of the pilot test were used to revise and validate the tool before the main data collection. Both content and construct validity were ensured by consulting experts and aligning the tool to the conceptual framework. Reliability was tested using Cronbach’s Alpha, with all variables exceeding the recommended threshold of 0.70, indicating high internal consistency. Quantitative data were analyzed using descriptive and inferential statistics, including correlation and regression analysis. The findings indicated that all four strategic objectives, market penetration, cost leadership, business partnerships, and internal processes, had a significant positive relationship with organizational performance. The study concluded that a multidimensional strategic approach enhances the performance of Quickmart supermarkets. The research recommends continuous innovation and strategic alignment to maintain competitiveness in the dynamic retail environment