Browsing by Author "Murigi, Elishiba Muthoni"

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    Effect of Strategy Execution on Performance of Parliamentary Service Commission of Kenya
    (Stratford Peer Reviewed Journals and Book Publishing, 2019-11) Espirah, Joel Omuyoyi; Murigi, Elishiba Muthoni
    The centrality of effective execution of processes has been an area of emphasis since pre-industrial revolution. Effectively executed organisational processes have a positive influence on overall performance. Although modern organizations do come up with good strategic plans, majority of them experience challenges in successful execution of their plans. The study sought to establish the relationship effective strategy execution and performance of the Parliamentary Service Commission of Kenya. The target population was a total of 71 employees/staff from Parliamentary Service Commission offices situated in Nairobi. The research design that was adopted for this study was descriptive research design. Data collected was analyzed using Statistical Package for Social Sciences (SPSS). Linear regression model was used to establish the relationship between the independent variables and the dependent variable and the strength upon which the independent variables affect the dependent variable. Effective strategy execution was found to have a positive and strong correlation with performance (r=0.739; p=0.016). A statistically significant relationship was found, leading to rejection of the null hypothesis (p=0.00; p<0.05). It was recommended that further studies should be done on other factors not studied herein that can affect performance in various sectors.
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    Social marketing mix and behavioural change to alcohol and tobacco usage among youth in the slums of Nairobi County, Kenya
    (Kenyatta University, 2016-06) Murigi, Elishiba Muthoni
    Social marketing is a strategic tool executed through the application of a customised marketing mix to influence behavioural change. Social marketing has been used globally to create awareness about health-related issues, such as prevention of HfV and AIDS. It has also been used widely in the promotion of the following important issues: responsible alcohol and tobacco usage; sexually responsible behaviour; hygiene among young children; and security. Despite the execution of various social marketing programs by change agents to influence behavioural change on alcohol and tobacco usage, individuals continue to suffer the serious consequences of irresponsible alcohol and tobacco usage. This study therefore investigated the influence of social marketing mix on behavioural change to alcohol and tobacco usage among the youth in the slums of Nairobi County, Kenya. The study adopted a positivist view by testing hypotheses derived from a predetermined conceptual framework. The study applied a mixed research design consisting of descriptive and explanatory research components. The target population comprised 158,624 members of youth groups from which a sample of 384 was statistically determined. Cluster and simple random sampling were used to select 384 respondents from the target population. Primary data were collected using a self-administered questionnaire based on a 5-point Likert scale. Interviews were also conducted with 10 youth group leaders. Quantitative data were analysed using both descriptive and inferential statistical methods. Descriptive statistics were computed to describe the characteristics of the study variables whereas inferential statistics in form of simple and multiple regression analyses were used to establish the nature and magnitude of the relationships between independent and dependent variables and to test the hypothesised relationships. Adjusted R2 was used to measure the amount of variation in the dependent variables explained by the independent variable. An assesment of the models underlying statistical assumptions was conducted using confirmatory factor analysis, outliers test, testing for normality, homoscedasticity, linearity, multicollinearity, and autocorrelation. All the analysis was done using SPSS version 22. Directed content analysis was also applied to the qualitative data. The combined effect of the social marketing mix was found to be statistically significant as it explained 54.1% of behavioural change to alcohol and tobacco usage among the youth in slums of Nairobi County. Further, product, price, and promotion influenced behavioural change to alcohol and tobacco usage.The place variable was insignificant and therefore had no influence on behavioural change to alcohol and tobacco usage. Perception had no mediating effect on the relationship between social marketing mix and behavioural change, while facilitating factors were found to have a moderating influence on the relationship between social marketing mix and behavioural change to alcohol and tobacco usage. The study concluded that inorder to achieve the desired behavioural change; change agents should develop programs that intergrate all the components of the social marketing mix. The study recommends that organisations which execute social marketing programmes can use these findings to determine the product, price, and promotion strategies required to achieve behavioural change to alcohol and tobacco usage. The findings of this study could also be applied in the development of social marketing campaigns on responsible alcohol and tobacco usage. Further, lawenforcement agencies can apply the findings of this study to develop policies on the punitive measures to be imposed upon individuals who depict irresponsible alcohol and tobacco usage. Additionally, the Marketing Society of Kenya should lobby with the government to establish a Social Marketing Association-Kenya Chapter to facilitate benchmarking in the development and execution of more effective social marketing programmes.
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    Technology and the Effectiveness of Donor-Funded Projects in Kajiado County, Kenya
    (Stratford Peer Reviewed Journals and Book Publishing, 2020) Mulwa, Patricia Mutindi; Murigi, Elishiba Muthoni
    The centrality of technology in effective management of projects started attracting attention during the onset of the 21st century. The usability of technology is evident in all businesses including profit and non-profit making enterprises. Donor-funded projects are indispensable in the development process of any economy; these projects have a wide source of funds which gives them the potential to be completed and sustained to achieve the set objectives. Donors have invested heavily in projects in Kajiado County, and in spite of the many projects in record, no visible remarkable economic growth has been seen. The main objective of the study is to find out how technology influences the effectiveness of donor funded projects in Kajiado County. A descriptive survey design was utilized in the study and a sample of 100 participants were selected through simple and stratified random sampling techniques 20 of whom were selected from each sub-county. A semi-structured questionnaire was constructed using Likert scale to collect data from the study respondents. Findings from the study revealed technology has a significant influence on the effectiveness of donor funded projects (B=0.313; p=0.00, p<0.05). Using the findings from the study, it was recommended that people responsible for implementing donorfunded projects adopt the latest technologies if they want enhance the effectiveness of projects funded by donors.